The best fashion labels in Vienna create stylish and eco-friendly clothing to help you dress sustainably, look fabulous, and protect the planet. The Austrian capital is well-known for its artistic legacy with classic and modern style influences.
Many apparel companies in Vienna are committed to implementing ethical and sustainable practices. They offer environmentally friendly options to eco-conscious fashionistas who want to build an effortless and fashionable wardrobe.
To help you lower your closet's environmental footprint and dress well with a clean conscience, here are the best sustainable clothing brands from Vienna that ethically make affordable garments under high standards.
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1. Sealuna
Category: Basics, outerwear, activewear, underwear, loungewear
For: Women, men
From: Vienna, Austria
Values: Organic, artisan craft
Prices: $30-$60
Sealuna is a sustainable clothing brand from Vienna that offers organically made clothing doing a lot of good for our planet Earth. It creates sustainable clothes that make you feel good about yourself.
Sealuna uses sustainably-sourced organic cotton, hemp, and vegetable dyes to make beautiful clothing for a sustainable lifestyle.
SHOP SEALUNA
2. LIEBHABEN
Category: Basics, knitwear, underwear
For: Women, men
From: Vienna, Austria
Values: Organic, recycled, Fairtrade
Prices: $10-$30
LIEBHABEN is an eco-fashion label from Vienna, Austria, that creates sustainable clothing without compromise. It stands for decelerated, socially, and ecologically compatible fashion.
LIEBHABEN makes high-quality clothes and simple, long-lasting designs from sustainable materials like organic cotton. Its pieces are GOTS and Fairtrade certified to guarantee fair working conditions.
SHOP LIEBHABEN
3. meshit
Category: Basics, dresses, outerwear, knitwear, underwear, accessories, jewelry
For: Women, men
From: Vienna, Austria
Values: Recycled, timeless, made in Austria
Prices: $40-$150
meshit is a slow fashion label and multi-brand store from Vienna that offers a fine selection of sustainable clothes and accessories for men and women.
meshit focuses on sustainability, high-quality, and contemporary design and follows an ethical and holistic approach. It sells responsibly-made, effortless, and timeless fashion.
SHOP MESHIT
4. CONSCHES
Category: Basics, dresses, outerwear, loungewear, accessories, jewelry
For: Women
From: Vienna, Austria
Values: Organic, timeless, made in Austria
Prices: $40-$300
CONSCHES is a sustainable clothing brand from Austria that makes eco-friendly clothing for women. Its collection is 100% eco-friendly and sustainably produced in Austria.
CONSCHES is OCS, GRS, and GOTS certified and is on a mission to make fair, high-quality, and eco-conscious fashion that empowers women.
SHOP CONSCHES
5. Raw Fiction
Category: Basics, knitwear, outerwear, loungewear
For: Women, men
From: Vienna, Austria
Values: Organic, vegan, made in Austria
Prices: $100-$150
Raw Fiction is a sustainable clothing brand from Vienna that ethically makes eco-friendly, fair, vegan, organic fashion in Austria with certified fabrics.
Raw Fiction cares about people, animals, and the environment and guarantees high social standards and quality for each component. All its clothes are made from organic fibers and are fully biodegradable.
SHOP RAW FICTION
6. Zerum
Category: Basics, knitwear, outerwear, outerwear, underwear, shoes, accessories
For: Women, men, children
From: Vienna, Austria
Values: Organic, timeless
Prices: $20-$100
Zerum is a sustainable fashion label from Vienna that makes eco-friendly clothing for the whole family. It uses natural fabrics like organic cotton to create timeless, responsible fashion.
Zerum is committed to high-quality, local production that respects the environment and people. Its store is only in German but easy to navigate for non-German speakers.
SHOP ZERUM
7. GuterStoff
Category: Basics, loungewear, accessories
For: Women, men, children
From: Vienna, Austria
Values: Organic, recycled, vegan
Prices: $10-$70
GuterStoff is an eco-friendly apparel company from Vienna that creates sustainably printed basics and loungewear for women, men, and kids.
GuterStoff is vegan and GOTS-certified and uses organic and recycled fabrics to make sustainable wardrobe essentials that protect people, animals, and the planet.
SHOP GUTERSTOFF
8. Anzüglich
Category: Basics, knitwear, outerwear, loungewear, underwear, activewear, accessories
For: Women
From: Vienna, Austria
Values: Organic
Prices: $40-$140
Anzüglich is an Austrian sustainable fashion label from Vienna that uses GOTS-certified organic cotton to make eco-friendly clothing ethically and fairly.
Anzüglich makes all its clothes in a factory in Peru and Austria with fair wages, social security, and a safe environment. It specializes in feminine and elegant clothing made from certified organic fabrics.
SHOP ANZÜGLICH
9. cadê?
Category: Basics, loungewear, knitwear
For: Women
From: Vienna, Austria
Values: Organic, made in Austria
Prices: $150-$170
Cade is a sustainable clothing brand from Austria that makes eco-friendly, organic womenswear in Vienna. It uses high-quality, natural fabrics to design and produce sustainable, timeless fashion.
Cade makes all its clothing pieces in Vienna with organic cotton and linen. It offers timeless, classic clothing that is breathable, comfortable, and lightweight.
SHOP CADE
10. NOUW
Category: Basics, activewear, outerwear, knitwear, swimwear, accessories
For: Women, men
From: Vienna, Austria
Values: Recycled, timeless
Prices: $40-$290
NOUW is a sustainable clothing brand from Vienna that creates long-lasting clothing with high ethical standards. It constantly tries to minimize its ecological footprint and guarantee fair working conditions.
NOUW is an Austrianapparel company that sources materials mainly from Italy and Switzerland. It uses natural dyes and recycled fabrics made from post-consumer waste.
SHOP NOUW
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About the Author: Alex Assoune
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.
What We're Up Against
Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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