The European Commission has announced 30 semi-finalists for its European Social Innovation Competition (EUSIC) themed Reimagine Fashion - changing behaviors for sustainable fashion.

The EUSIC is a challenge prize available to all EU member states and funding program Horizon 2020 associated countries. The competition takes place each year around a different issue. The focus of the EUSIC challenge this year is sustainable fashion.
"The 2020 competition, Reimagine Fashion, is calling for ideas and ventures that aim to improve the environmental and social impact of the European fashion market through the development of new products, services and processes, and innovative business models. The innovations should aim to reduce the overall environmental footprint and improve the societal impact of the fashion market, help make it more accessible and fairer, and aspire to change behaviors in a sustainable way."

 - European Commission
The European Commission is looking for innovative solutions that address issues around many areas such as:

  • closed-loop fashion and textiles systems with net zero waste and climate neutral fashion and textiles production
  • reduction of the use and consumption of fashion and textiles through innovative business models
  • environmentally and socially respectful ways of recycling and reusing textile wastes


Three final winners out of the 30 semi-finalists will be announced in September 2020. They will receive a prize of EUR 50,000 each at the award ceremony in November 2020.

fashion competition EUSIC timeline


Sustainable fashion is important for all of us. Our future on this planet depends on how we treat the environment and ecosystems. And the fashion industry is a large contributor to climate change.

The overproduction and overconsumption of cheaply made clothing from fast fashion high-street stores are putting the future of the Earth at risk. They are responsible for enormous exploitation, deforestation, pollution, waste, water, soil, and air pollution.

We must develop new technologies and innovations in business models, manufacturing, materials, supply chain, commerce, and waste management to create a more circular and regenerative textile economy that delivers greater economic, societal and environmental value.
Read up my article on when did sustainable fashion start to understand the impact of the textile and apparel industry as well as its importance for the planet, the people, and animals living on it. 


The EUSIC and its 2020 theme Reimagine Fashion is an excellent opportunity to pursue sustainability and support solutions to these issues. It's crucial to make sustainable and fair fashion more broadly accessible.

The 30 selected semi-finalists out of 766 application from 39 countries are:

  1. ALMA
  2. BYBROWN’s Transposable Circular Raincoat
  3. ChoozFit
  4. Cultural Sustainability in Fashion
  5. Dyeluxe
  6. Edith
  7. Fairbrics
  8. Fluid Fashion Realities
  9. Hempcell
  10. Kleiderly
  11. Love your Denim
  12. MeuTeu Co-design Lab
  13. MycoTEX
  14. MYFACTORI
  15. Novel Dyes for Water-free Dyeing of Biofibers
  16. RE-NT
  17. Post Carbon Fashion
  18. Pulp Fashion
  19. Reinventing Copenhagen Fashion Week
  20. resortecs
  21. ROND: CO2 reduced soles from discarded fabric
  22. SENSTILE: The future is tactile
  23. Shuffle Swaps
  24. Snake
  25. Style Your Stay
  26. Swap Shop
  27. Vintage for a Cause
  28. Vividye: Reversible colouring for textiles
  29. WasteLess Fashion
  30. WoolWays


Find more information on this year's theme of the competition on the EUSIC website.



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About the Author: Alex Assoune


What We're Up Against


Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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