The best surf brands for women and men offer stylish, durable, and comfortable surfwear. They ethically make affordable and sustainable surf bikinis rashguards, and wetsuits from eco-friendly and recycled materials.
Many surf labels create responsible apparel and equipment that share a love for the sea and the people behind their products. They have committed to sustainability and ethical production practices.
Buy conscious surf products for a better future that protect the ocean. Read on to discover the best sustainable surfwear brands that ethically make affordable surfsuits under high standards.
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1. Outerknown
Category: Basics, surfwear, outerwear, swimwear, loungewear, bags, accessories
For: Women, men
From: Los Angeles, California, United States
Values: Organic, Fair Trade, recycled
Prices: $50-$190
Outerknown is a surf clothing brand making effortless, casual styles for women and men rooted in sustainability and transparency. It creates versatile surfwear essentials with recycled ocean plastic fibers.
Outerknown keeps strict sustainability rules and aims to raise the standard for sustainable design in the global fashion industry. It uses organic, upcycled, recycled, and regenerated materials to reimagine design and embrace circularity.
Accredited by the Fair Labor Association (FLA), Outerknown invests in the livelihoods of over 5K workers through Fair Trade USA. Three of its partners are Fair Trade Certified.
SHOP OUTERKNOWN
2. Sensi Graves Swim
Category: Basics, surfwear, swimwear, activewear, accessories
For: Women
From: Hood River, Oregon, United States
Values: Recycled, made in the USA, give back
Prices: $20-$60
Sensi Graves Swim is an American-made swimwear brand that creates sustainable and stay-put surfwear from recycled fabrics in the USA. It partners with Hope Studio in Los Angeles and KAM in Salem for its production.
Sensi Graves Swim is committed to being transparent with its supply chain. It aims to become the most ethical and sustainable watersports brand.
Sensi Graves Swim uses recycled hand tags, labels, and packaging and wraps its products in compostable bags without any plastic. It also donates a portion of its sales to environmental groups.
SHOP SENSI GRAVES SWIM
3. JADE Swim
Category: Swimwear, surfwear, bikinis, one-pieces
For: Women
From: NYC, New York, United States
Values: Recycled, luxury, minimalist, made in the USA
Prices: $70-$120
JADE Swim is a sustainable swimwear brand founded by former fashion editor and stylist Brittany Kozerski. It aims to be different, innovative, unique, meaningful, luxurious, yet simple with a classic edge.
JADE Swim designs its surf bikinis and one-pieces with multifunctional versatility in mind. Its styles can be worn from day to night, from beach to city, as swimwear or ready-to-wear.
The luxury swimwear label stands for a minimalist aesthetic with innovative silhouettes and unique design details. It makes its surfwear from regenerated nylon in Los Angeles, USA.
SHOP JADE SWIM
4. Finisterre
Category: Basics, surfwear, swimwear, sportswear, denim, knitwear, outerwear, bags, accessories
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, give back, B Corp
Prices: $30-$370
Finisterre is a pioneering, sustainable outdoor brand from the UK, built to inspire a love for the sea and anchored in exceptional products. It makes surf products for adventures more responsibly and transparently.
The surfwear brand is born from the need to make innovative products for hardy British surfers. It pushes push innovation and product development with a better way of manufacturing.
Finisterre is committed to the original design ethos of functionality and sustainability, innovative product, environment, and people. It believes that the ocean's future is our future. That is why it strives to inspire a love of the sea and protect it together.
The sustainable brand turns plastic problems into surfwear and swimwear solutions. It uses Econyl, a high-performance fiber that directly tackles plastic pollution in our oceans by taking nylon waste, from carpet offcuts to discarded fishing nets.
SHOP FINISTERRE
5. prAna
Category: Basics, surfwear, swimwear, knitwear, outerwear, sportswear, denim, loungewear, accessories
For: Women, men
From: Carlsbad, California, United States
Values: Organic, recycled, Fair Trade
Prices: $50-$120
prAna is an outdoor brand that makes clothes for positive change to inspire new generations to thrive and stay active. Its premium lifestyle clothing includes an extensive collection of affordable, sustainable, and highly adjustable surfwear.
prAna offers ethical and cheap swimsuits for surfing and swimming. It stocks a wide range of eco-friendly, functional pieces such as bikini bottoms, tops, tankinis, one-pieces, and more.
prAna uses Econyl regenerated nylon made from ocean waste in its women's swimwear. The material is infinitely recyclable and made in a closed-loop process to reduce carbon emissions and energy usage by 50% compared to virgin nylon yarn.
The outdoor label also uses sustainable materials such as organic cotton, hemp, recycled polyester, and cellulosic fibers like lyocell and modal made from renewable resources.
SHOP PRANA
6. Patagonia
Category: Basics, surfwear, swimwear, denim, outerwear, underwear, activewear, bags, accessories
For: Women, men, children
From: Ventura, California, United States
Values: Organic, recycled, Fair Trade, B Corp, give back
Prices: $20-$180
Patagonia is a sustainable apparel company that markets and sells outdoor clothing and gear for silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running.
The outdoor brand makes stylish, sustainable, and affordable surfwear for a classic, conscious wardrobe. It uses eco-friendly materials such as recycled polyester and regenerated nylon with a low environmental impact.
Its first store opened in 1973, and since then, the brand has quickly expanded its product line. Patagonia is a Certified B Corporation and commits 1% of its total sales to environmental groups.
The surfwear brand is committed to higher quality, integrity, and environmentalism. It's highly successful and a leader in the sustainable outdoor market.
Patagonia encourages repairing, sharing, and recycling through its WornWear marketplace of second-hand gear. It's committed to making high-quality surf products that last for years, so you don't have to buy more.
SHOP PATAGONIA
7. Mara Hoffman
Category: Basics, surfwear, swimwear, loungewear, knitwear, outerwear
For: Women
From: New York City, New York, United States
Values: Organic, recycled, luxury, give back
Prices: $60-$120
Mara Hoffman is a premium designer brand that offers affordable surf bikinis and one-pieces designed to last and made from recycled textiles and other eco-friendly materials.
Mara Hoffman is well-known for its eco-friendly swimwear made from pre and post-consumer waste. The designer label aims to reduce its impact and generate awareness.
It offers stylish and size-inclusive alternatives manufactured responsibly by smaller artisan groups under fair conditions. Many of its clothes are high-quality and made in Los Angeles to foster a healthy local economy.
SHOP MARA HOFFMAN
8. Indigo Luna
Category: Basics, surfwear, sportswear, swimwear, loungewear, underwear, accessories
For: Women
From: Torquay, Australia
Values: Organic, recycled
Prices: $20-$70
Indigo Luna is a women's eco-friendly swimwear and sportswear brand based in Australia. It ethically makes surfwear using repurposed polyester yarn from recycled plastic bottles and regenerated nylon from post-consumer materials.
The ethical surfwear brand is a small, family-run business
inspired by thoughtful Scandinavian style. It ensures quality, transparency, eco-consciousness, and sustainable manufacturing practices.
Indigo Luna creates beautiful collections of simple shapes, earthy colors, and plant dyes from recycled ocean plastic or organic materials. It believes in reducing its footprint and meet high social and environmental standards.
SHOP INDIGO LUNA
9. Elle Evans
Category: Basics, surfwear, swimwear, sportswear, loungewear, underwear, maternity, accessories
For: Women, girls
From: Melbourne, Australia
Values: Organic, recycled, inclusive, made-to-order, made in Australia
Prices: $50-$90
Elle Evans is an Australian swimwear and surfwear brand making beautiful, versatile, functional swimsuits that are better for you and the planet. The brand wants to be sustainable and makes everything to order.
Elle Evans creates beautiful, ethical, size-inclusive, and eco-friendly surfwear for people who care about the future. The sportswear label uses only sustainable and cruelty-free fabrics.
The materials come from rescued plastic waste, like fishing nets, fabric scraps, carpet flooring, and industrial plastic from landfills and oceans.
SHOP ELLE EVANS
10. Stay Wild Swim
Category: Basics, surfwear, swimwear, accessories
For: Women
From: London, United Kingdom
Values: Recycled, luxury, made in the UK
Prices: $60-$170
Stay Wild Swim is a premium designer swimwear brand making sustainable surfwear, bikinis, bodysuits, and one-pieces from regenerated ocean plastic. It aims to flatter every woman and turn threats into threads.
Stay Wild Swim designs and makes its eco-friendly swimsuits in London from recycled materials such as Econyl and ensures that its production is as sustainable and ethical as possible.
The brand promotes conscious consumption and encourages its customers to buy less but buy better. Its sustainable surfwear is flattering, feminine, functional, and made to last so that you don't have to shop for new pieces every season.
SHOP STAY WILD SWIM
11. August Society
Category: Basics, surfwear, swimwear, activewear, bags, accessories
For: Women, men, children
From: Singapore
Values: Recycled, timeless
Prices: $10-$40
August Society is a sustainable surfwear brand from Singapore that creates high-quality eco-friendly swimsuits for women, men, and kids. It ethically makes all pieces in Bali from regenerated waste plastic and recycled plastic bottles.
August Society designs beautiful, comfortable, sustainable surfwear with care for functionality, quality, and the environment. It selects durable, top-quality fabrics that will last for years.
SHOP AUGUST SOCIETY
12. OHOY Swim
Category: Surfwear, swimwear, bikinis, one-pieces
For: Women, children
From: Dubai, United Arab Emirates
Values: Recycled, timeless, give back
Prices: $40-$80
OHOY Swim is a Scandinavian-born, UAE-based surfwear brand that makes sustainable surf bikinis and one-pieces from regenerated ocean plastic. It was founded in 2016 by two Scandinavians living far from home.
OHOY Swim sustainably and ethically makes its eco-friendly swimsuits focusing on Scandinavian simplicity and a responsibility to look after the environment.
SHOP OHOY SWIM
13. NOW_THEN
Category: Surfwear, swimwear, bikinis, one-pieces
For: Women
From: Madrid, Spain
Values: Recycled, artisan craft, luxury
Prices: $140-$180
NOW_THEN is a sustainable surfwear brand that makes fashionable surfsuits for strong, self-confident women. It uses recycled fabrics made from fishing nets reclaimed from the Mediterranean.
NOW_THEN is convinced that fashion should be fair and sustainable and contribute to a better world for tomorrow. It takes inspiration from the ocean and believes that fashion can be a force for good.
SHOP NOW_THEN
14. Picture
Category: Basics, surfwear, swimwear, sportswear, outerwear, bags, accessories
For: Women, men, children
From: Gerzat, France
Values: Organic, recycled, give back, B Corp
Prices: $30-270
Picture is a sustainable outdoor brand making ethical and affordable surfwear from natural, upcycled, recycled, or bio-sourced materials. The brand is on a mission to fight climate change and involves every aspect of its business.
The outdoor goods retailer created Picture For Good in 2018. It's a program providing funding and technical support to the responsible projects and aims for maximum positive impact by supporting environmental and humanitarian causes.
Picture manufactures its clothes in Taiwan, China, and Turkey with high social and labor standards. Since 2008, the brand has committed to a sustainable approach to apparel production.
SHOP PICTURE
15. AllSisters
Category: Basics, surfwear, sportswear, swimwear
For: Women
From: Barcelona, Spain
Values: Recycled, timeless, made in Europe
Prices: $40-$50
AllSisters is a sustainable surfwear brand for women based in Barcelona. It offers eco-friendly surfsuits and swimsuits made from high-quality recycled fabrics.
AllSisters designs beautiful, comfortable, supportive pieces for the modern, eco-conscious woman who loves fashion and sports. It creates fashionable, elegant, timeless surfwear you can rely on.
SHOP ALLSISTERS
16. TwoThirds
Category: Basics, surfwear, sportswear, swimwear, denim, outerwear, loungewear, knitwear, underwear, shoes, accessories
For: Women, men
From: Barcelona, Spain
Values: Organic, recycled, timeless, climate neutral, made in Europe
Prices: $40-$110
TwoThirds is a sustainable surfwear brand that ethically makes affordable and sustainable surfsuits and swimsuits with recycled materials such as regenerated nylon.
TwoThirds is committed to sustainable production and high-quality design. It works closely with suppliers in Portugal, France, Italy, and Spain to create ethical and sustainable surfwear and swimwear for women and men.
TwoThirds uses thoughtful design and craftmanship to offer high-quality, versatile, functional pieces so you can have confidence in its clothes and their ability to last.
SHOP TWOTHIRDS
17. Waterlust
Category: Basics, surfwear, activewear, swimwear, accessories
For: Women, men
From: Miami, Florida, United States
Values: Organic, recycled, conservation, give back
Prices: $20-$70
Waterlust is an eco-responsible surfwear brand helping fund research and educate the world about environmental conservation. It creates affordable surfwear from recycled materials.
Waterlust is a purpose-driven clothing brand and a small family-run business. It works hard to minimize its environmental impact with recycled fabrics and packaging made from 100% post-consumer and post-industrial waste.
The watersports brand creates Advocate Apparel as a science communication tool, connecting you with leading marine science researchers and educators. It donates 10% of profits to support their efforts.
SHOP WATERLUST
18. SLO Active
Category: Surfwear, swimwear, bikinis, one-pieces
For: Women
From: London, United Kingdom
Values: Organic, recycled, luxury
Prices: $130-$310
SLO Active is a premium sustainable swimwear brand for active women who love the ocean and care about its conservation. It uses plant-based and recycled materials to create eco-friendly surfsuits and swimsuits.
SLO Active is a luxury oceanwear brand focused on slowing down and living with purpose. It sources the finest, most sustainable materials and the right factory and encourages you to choose quality over quantity.
SHOP SLO ACTIVE
19. Flying Love Birds
Category: Surfwear, swimwear, yoga wear, activewear
For: Women
From: Heilbronn, Germany
Values: Organic, recycled, local, made in Germany
Prices: $70-$110
Flying Love Birds is a young sustainable surfwear and activewear label from an old tailor's house. It designs and develops modern surf and gym clothes using ecological and sustainable materials.
Flying Love Birds is committed to using organic or recycled fabrics to create its surfwear and activewear. Experienced seamstress in the southern region of Germany make most of its products with the utmost care and know-how.
SHOP FLYING LOVE BIRDS
20. Do Good Swimwear
Category: Surfwear, swimwear, bikinis, one-pieces
For: Women
From: Long Beach, California, United States
Values: Recycled, timeless, give back
Prices: $40-$60
Do Good Swimwear is a sustainable surfwear brand that creates effortless, easy-to-wear designs for comfort while surfing. It makes surf bikinis and one-pieces from eco-friendly fabrics like regenerated nylon.
Do Good Swimwear is committed to small batch production to encourage slow fashion and reduced material waste. It also donates a portion of profits to environmental organizations.
SHOP DO GOOD SWIMWEAR
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About the Author: Alex Assoune
What We're Up Against
Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
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