Top 10 Slow Fashion Blogs

By Alex Assoune Oct 16, 2020

Slow fashion is gaining popularity among consumers and key players in the industry for good reasons. Many fashion blogs are writing to spread awareness of the sustainability issues in the apparel world.

Consumers are changing their purchasing behaviors and fashion companies are adopting more sustainable practices in their daily operations.

Fashion lovers are demanding more transparency, accountability, and sustainability. It's very promising to see rising interest in ethical and sustainable fashion today. However, change needs to happen faster.

The fashion industry is one of the largest polluters globally. It's responsible for huge amounts of carbon emissions, pollution, and waste.

It's time to rethink the way we produce and consume clothes. Fashion brands and retailers need to take massive action to reduce their social and environmental impacts.

As consumers, we have the power to drive change in the textile and apparel industry. We choose the clothes we buy and who we support with our money.

Here are some wonderful slow fashion blogs, magazines, and voices to follow to keep you informed and help you be more conscious about your clothing choices.

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1. Adimay

Adimay is the style, sustainability, and social justice blog by Aditi Mayer. It has been exploring the ties between style, sustainability, and social justice for over 4 years.

Aditi Mayer is a sustainable fashion blogger, journalist, and speaker on topics such as social and environmental justice in fashion, minority representation, responsible storytelling, and more.

She has worked on international projects in the United States, Mexico, Europe, and Southeast Asia. She now works as a photojournalist, filmmaker, and creative consultant.

2. Blue Ollis

Blue Ollis runs a blog and Youtube channel dedicated to promoting intentional living. She is a keen advocate of living sustainably and cruelty-free with simple methods that suit every home and lifestyle.

Her blog is dedicated to veganism, minimalism, zero waste living, and holistic wellness. She talks about a wide variety of topics from low-waste living and minimalism to plant-based recipes and holistic wellness.

Blue Ollis promotes health and wellness from nutrition and fitness to inner alignment and compassion. Every article and video is designed with clean, simple, green living in mind.

3. Eco Warrior Princess

Eco Warrior Princess by Jennifer Nini is a blog devoted to sustainable living, ethical business, social justice, and ethical fashion.

Jennifer Nini is an outspoken activist writing about feminism, politics, and sustainability. She wants to inspire and educate people towards positive action.
“I want to inspire people to think critically and to motivate them to take action to make this world a better, kinder, fairer, and greener place. I also host a group on Facebook called ‘Mindful Boss Ladies’ as I wanted to connect with like-minded business owners and entrepreneurs who care about making a difference.”

- Jennifer Nini, Eco Warrior Princess founder

4. Ethical Unicorn

Ethical Unicorn by Francesca Willow is a blog that aims to take a holistic, fact-based approach to sustainable living and social justice.

Francesca Willow lives in Cornwall and works as an artist and writer. She believes that true change requires a combination of consumer choice, intersectional collective action, and policy change.

She aims to inspire and equip you to live a more sustainable, informed lifestyle, bring some clarity to ethical living, and tell enjoyable stories.

5. The Good Trade

The Good Trade provides resources for sustainable living including conscious fashion, beauty, food, wellness, and lifestyle.

The Good Trade was founded in Los Angeles in late 2014 to serve people seeking to better care for themselves, their communities, and the planet.

It's now one of the leading resources for sustainable fashion and lifestyle content, annually reaching 50 million readers across the web, newsletter, and social media.

6. Make it last

Make it last by Emma Elwin is one of Sweden’s most popular fashion blogs. Together with Lisa Corneliusson, she sheds light on sustainability initiatives and inspires smart, conscious audiences to make greener, longer-lasting choices.

Emma Elwin is a Swedish stylist. She studied fashion and industrial design and has worked as a fashion editor. She has become the face of sustainable fashion and lifestyle in Scandinavia.

7. Sustainably Chic

Sustainably Chic is a fashion, beauty, and lifestyle blog by Natalie Kay featuring eco-friendly and ethically made clothing, skincare, and home decor.

Established in the summer of 2014, Sustainably Chic is a place where fashion can exist responsibly, so we can enjoy the art and love behind the things we wear and use every day.

Natalie Kay lives in Florida and has an extensive background in fashion. She started her blog to speak on a topic she cared deeply about, sustainable fashion.

8. The Sustainable Edit

On her ethical fashion blog The Sustainable Edit, Jen Brownlie shares the best sustainable fashion, capsule wardrobe advice, and slow living tips. She writes about her journey towards a more natural, simple, and eco-conscious lifestyle.

Jen Brownlie inspires us to live a more sustainable lifestyle without sacrificing the things we love. With small changes that fit our lifestyles, we learn to show kindness and be aware of our impact on other people and the planet.

9. Sustainable Fashion Matterz

Sustainable Fashion Matterz is an online publication offering fair, ethical, sustainable fashion news, interviews, stories, reviews, and more. Its vision is to create a world in which actions meet values.
"I believe that every person does make a difference. I want everyone to be aware of their impact, and feel good about themselves because their clothes match their values."

- Cherie Birkner, Sustainable Fashion Matterz founder
Sustainable Fashion Matterz is a collaborative platform that raises awareness and presents solutions for more sustainability in the fashion industry.

10. TreeHugger

TreeHugger is a modern sustainability website, dedicated to driving sustainability mainstream, providing green news, solutions, and product information.

Its sustainable fashion section provides tips to move away from fast fashion and dress sustainably. TreeHugger highlights the problems in the apparel industry today and showcases sustainable fashion brands.

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About the Author: Alex Assoune

Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.

What We're Up Against

Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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