SHEIN is a Chinese clothing retailer that creates fast fashion for young women and men. It offers trendy clothes, cute accessories, edgy jewelry, and must-have beauty products but isn't the most ethical company.
SHEIN owns other clothing brands, such as ROMWE. Both brands sell very similar products, but their supply chain has poor health and safety records.
More sustainable and affordable alternatives to SHEIN and ROMWE exist if you want to build an eco-conscious wardrobe with great style without breaking the bank.
Many apparel brands similar to SHEIN and ROMWE are more environmentally responsible, committed to being as eco-friendly as possible, and making sustainability efforts to protect people and the planet.
Check out our selection below of the best ethical and cheap alternatives to SHEIN and ROMWE that make similar beautiful and stylish garments under high standards.
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1. Everlane
Category: Basics, denim, knitwear, outerwear, activewear, underwear, bags, shoes, accessories
For: Women, men
From: San Francisco, California, United States
Values: Organic, recycled
Prices: $10-$110
Everlane is an ethical fashion brand creating modern and beautiful essentials, at the best factories, without traditional markups. It's a great destination to buy high-quality, affordable, sustainable clothing similar to SHEIN and ROMWE.
The clothing retailer is headquartered in San Francisco, California, and sells primarily online. It uses a high proportion of sustainable and vegan materials such as organic cotton and recycled fabrics.
The apparel brand also offers ethically made and designed-to-last knitwear and accessories for women and men. It believes in exceptional quality to make a difference.
Everlane is widely known for its radical transparency. It educates consumers on its supply chain, factories, employees, and the price breakdown of each product.
SHOP EVERLANE
2. Reformation
Category: Basics, denim, knitwear, outerwear, swimwear, activewear, loungewear, underwear
For: Women
From: Los Angeles, California, United States
Values: Organic, recycled, Fair Trade, carbon-neutral
Prices: $10-$250
Reformation is a clothing brand that makes sustainable and affordable clothes similar to SHEIN and ROMWE. It offers a collection of stylish garments for petite up to extended sizes.
The clothing retailer designs effortless silhouettes that celebrate the feminine figure with the most beautiful and sustainable fabrics possible. It pays attention to minimizing its social and environmental impacts.
Reformation uses sustainable materials such as organic cotton, recycled cotton, linen, and Tencel lyocell. It also makes some of its clothes with upcycled and recycled materials, such as regenerated nylon or deadstock fabrics.
Six of its suppliers have attained a social compliance certification like Fair Trade, SA8000, or WRAP. They are working to increase participation in social certification programs to ensure good working conditions.
SHOP REFORMATION
3. NA-KD
Category: Basics, denim, outerwear, knitwear, underwear, swimwear, nightwear, accessories
For: Women
From: Gothenburg, Sweden
Values: Organic, recycled
Prices: $20-$50
NA-KD is a top next-generation fashion marketplace, a mobile-based online shopping sanctuary for fashion addicts. It offers affordable and stylish clothes like SHEIN and ROMWE.
NA-KD sells many different clothing labels at various price points and designs a range of cute and fashionable clothes, footwear, and accessories under its brand.
The NA-KD brand is one of the fastest-growing on social media. To launch new collections, it regularly partners with influencers such as Andrea Hedenstedt, Anika Teller, Astrid Olsen, Camille Botten, Dilara Avci, Pamela Reif, Kristin Sundberg, and more.
SHOP NA-KD
4. La Maison Simons
Category: Basics, denim, outerwear, knitwear, activewear, swimwear, loungewear, underwear, sleepwear, bags, shoes, accessories, jewelry
For: Women, men, children
From: Quebec City, Canada
Values: Organic, recycled
Prices: $10-$100
La Maison Simons is a fashion retailer and creator of ethical and cheap clothing like SHEIN and ROMWE. It offers many affordable and eco-friendly designs inspired by global trends.
The clothing brand creates beautiful garments that combine style and durability by adhering to high social and environmental standards. It uses sustainable fabrics like organic linen and cotton.
SHOP LA MAISON SIMONS
5. Etsy
Category: Basics, outerwear, activewear, knitwear, loungewear, swimwear, underwear, shoes, accessories
For: Women, men, children
From: NYC, New York, United States
Values: Organic, vintage, artisan craft
Prices: $10-$100
Etsy is an e-commerce website focused on handmade or vintage fashion items, homeware, and craft supplies. It offers a wide range of ethical and affordable clothing similar to SHEIN and ROMWE.
Many independent brands list comfy, eco-friendly, cute, and cheap clothing on Etsy. The marketplace is very active and widely recognized as the most trusted vintage store.
SHOP ETSY
6. ASOS Marketplace
Category: Clothing, bags, accessories, shoes, jewelry
For: Women, men
From: London, United Kingdom
Values: Vintage, artisan craft
Prices: $10-$60
ASOS Marketplace sells pre-loved clothing from independent brands and vintage boutiques online. It launched in 2010 with just 20 sellers and is now a leading online platform for thrift shopping clothing like SHEIN and ROMWE.
The marketplace represents over 800 boutiques from all over the globe. It offers a unique product range similar to SHEIN and ROMWE, from small brands to famous high-street names.
ASOS Marketplace sells vintage 90s clothing from popular clothing brands and new hippie-chic designs from international boutiques and skilled artisans.
SHOP ASOS MARKETPLACE
7. Made Trade
Category: Basics, knitwear, sportswear, loungewear, outerwear, swimwear, underwear, sleepwear, bags, accessories, shoes
For: Women, men
From: Portland, Oregon, United States
Values: Organic, Fair Trade, recycled, vegan, carbon-neutral, BIPOC
Prices: $10-$110
Made Trade is a fair trade retailer sustainably and ethically creates goods for the modern wardrobe and home, like SHEIN and ROMWE. It offers handcrafted apparel, accessories, and footwear for women and men.
Made Trade is committed to transparency and making a positive impact on the world. The well-curated online marketplace sells a great selection of ethical handcrafted products made with sustainable and natural materials.
Made Trade adheres to sustainable and Fair Trade practices that support both artisans and the Earth's natural resources. It strives to make the world a more beautiful place through higher ethical standards.
SHOP MADE TRADE
8. Ninety Percent
Category: Basics, loungewear, outerwear, knitwear, underwear
For: Women, men
From: London, United Kingdom
Values: Organic, give back
Prices: $30-$140
Ninety Percent is a sustainable womenswear and menswear label that shares 90% of its profits. It uses organic cotton to make beautiful and eco-friendly clothing similar to SHEIN and ROMWE.
Ninety Percent is GOTS and PETA Vegan certified and is on a mission to be the best for customers, producers, and the planet. It distributes profits between the causes it supports and the people who make its collection happen.
SHOP NINETY PERCENT
9. Frank And Oak
Category: Basics, denim, knitwear, loungewear, outerwear, shoes, accessories
For: Women, men
From: Montreal, Canada
Values: Recycled, organic
Prices: $50-$120
Frank And Oak is a brand of eco-friendly clothing, ethically sourced and designed for good living. The Canadian clothing label works to save the planet and offers more sustainable products to SHEIN and ROMWE.
Frank And Oak designs innovative products that reduce fashion's environmental impact through a lighter footprint and longer lifespan. It aims to slow down climate change with eco-friendly garments.
The Canadian clothing brand creates comfortable, lightweight garments from sustainable materials. It also uses eco-friendly fabrics made from natural and regenerated fibers.
SHOP FRANK AND OAK
10. Amour Vert
Category: Basics, denim, loungewear, knitwear, outerwear, bags, accessories, shoes, jewelry
For: Women
From: San Francisco, California, United States
Values: Organic, recycled, made in the USA, give back
Prices: $90-$160
Amour Vert is a slow fashion brand that makes ethical and cheap staples like SHEIN and ROMWE, such as stylish, lightweight, and comfy jumpsuits for every season.
The sustainable brand creates fabulous clothes in limited quantities to contribute to a more eco-friendly future. Its clothing pieces are affordable, chic, comfortable, and better for the planet.
Amour Vert is committed to making fashion thoughtful, versatile, and sustainable. You'll want to keep its timeless pieces in your wardrobe forever.
The eco-friendly label has been planting trees in North America since it first opened its doors with its partner American Forest. It promotes sustainable practices and positive environmental impacts.
SHOP AMOUR VERT
11. ABLE
Category: Basics, denim, knitwear, outerwear, bags, accessories, shoes, jewelry
For: Women
From: Nashville, Tennessee, United States
Values: Organic, artisan craft
Prices: $40-$90
ABLE is a sustainable clothing brand working with worldwide communities to stop the cycle of poverty by producing slow fashion and paying a living wage to women.
The label makes beautiful, functional, affordable, sustainable alternatives to SHEIN and ROMWE. It uses eco-friendly materials such as certified organic cotton, lyocell, and linen for its collections.
ABLE believes in progress over perfection and aims to be transparent and accountable to end poverty in the fashion industry. It publishes on its website the lowest worker wages of its manufacturing partners.
SHOP ABLE
12. Threads 4 Thought
Category: Basics, denim, loungewear, sportswear, knitwear, shoes, accessories
For: Women, men, children
From: NYC, New York, United States
Values: Organic, recycled, give back
Prices: $20-$50
Threads 4 Thought is a lifestyle brand of everyday basics, loungewear, and other fashion produced responsibly. It creates ethical and cheap alternatives to SHEIN and ROMWE using regenerated fibers.
The clothing label supports sustainable initiatives to move the fashion industry towards a healthier future for all. It sets an example by exceeding industry standards through innovation in materials and production.
Threads 4 Thought manufactures its clothes in Guatemala and China. It ensures the best working conditions and sustainable production processes.
Threads 4 Thought uses eco-friendly materials to create stylish and comfortable clothes. It also partners with the International Rescue Committee to support in-need communities.
SHOP THREADS 4 THOUGHT
13. Tentree
Category: Basics, knitwear, loungewear, outerwear, bags, accessories
For: Women, men, children
From: Vancouver, Canada
Values: Organic, B Corp, recycled, give back
Prices: $30-$70
Tentree is an Earth-first fashion brand designing long-lasting womenswear like SHEIN and ROMWE for a healthy, sustainable world with recycled materials and organic fabrics such as cotton and hemp.
The sustainable fashion brand is B Corp certified and partners with global charitable organizations to plant trees and rehabilitate natural ecosystems.
Tentree aims to guide you on your journey and empower you to do your best for the environment. It planted over 61 million trees and restored land in over eight countries.
SHOP TENTREE
14. Thought
Category: Basics, knitwear, outerwear, loungewear, underwear, sportswear, nightwear, accessories
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: $10-$90
Thought is a fashion label offering ethically-made and sustainable clothing similar to SHEIN and ROMWE. It creates stylish and affordable ready-to-wear for women and men with eco-friendly materials like organic cotton.
Thought makes timeless pieces in a flattering shape and breathable fabric that work wherever you are. The organic brand offers many pure cotton and vegan options.
Thought is committed to responsible design, ethical sourcing, and fostering change. It aims to show there are more sustainable ways to live, dress, and be.
Thought supports TRAID, a UK charity that works to minimize, improve, and transform the environmental impact of clothing manufacturing. Send your clothes back to TRAID to support the people and places making your clothing.
SHOP THOUGHT
15. Kotn
Category: Basics, dresses, knitwear, loungewear, bags, accessories
For: Women, men
From: Toronto, Canada
Values: Organic, recycled, B Corp, give back
Prices: $30-$80
Kotn is a sustainable clothing brand that ethically and sustainably makes stylish apparel similar to SHEIN and ROMWE. It's committed to supply-chain transparency and give-back initiatives.
The eco-friendly label creates clothes around considered design, relentless quality, honest value, and positive impact. It aims to set the standard for conscious creation and consumption.
Kotn also uses cotton and no animal-derived materials. It's working with an Egyptian NGO to build schools and provide every child in its farming communities with safe, convenient, quality education.
SHOP KOTN
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About the Author: Alex Assoune
What We're Up Against
Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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I wouldn’t call most of these places “cheap” at all.