The best fashion labels from Denmark, Sweden, and Norway create affordable and eco-friendly garments using ethical, eco-conscious, and socially responsible production methods.
They help you enhance your style, boost your confidence and protect the environment with inexpensive, soft, breathable, long-lasting alternatives to fast fashion.
Many ethical apparel companies from Northern Europe offer comfortable, fashionable garments that make you look great and feel good with a clean conscience.
Check out our selection below of the best affordable and sustainable Scandinavian clothing brands that make high-quality collections under high standards.
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1. Organic Basics
Category: Basics, loungewear, underwear, accessories
For: Women, men
From: Copenhagen, Denmark
Values: Organic, recycled, local, give back
Prices: $30-$120
Organic Basics is a clothing brand from Scandinavia that ethically makes affordable and sustainable underwear in Europe with organic cotton and recycled materials.
Organic Basics is committed to sustainable fashion production and puts sustainable thinking at the center of everything it does. Sustainability is its core mission.
The Danish clothing label invests in quality fabrics and craftsmanship and designs its clothes with simplicity and function in mind. It also has a fund that supports grassroots activists and organizations that address environmental crises.
SHOP ORGANIC BASICS
2. NA-KD
Category: Basics, denim, outerwear, knitwear, underwear, swimwear, nightwear, accessories
For: Women
From: Gothenburg, Sweden
Values: Organic, recycled
Prices: $20-$50
NA-KD is a next-generation fashion marketplace, a mobile-based online shopping sanctuary for fashion addicts worldwide. It offers sustainable womenswear collections, including affordable and cute trendy pieces.
NA-KD sells many different worldwide clothing labels at various price points and designs a range of clothes, footwear, and accessories under its brand.
NA-KD is one of the fastest-growing Scandinavian clothing brands on social media. It regularly partners with influencers to launch new collections, such as Andrea Hedenstedt, Anika Teller, Astrid Olsen, Camille Botten, Dilara Avci, Pamela Reif, Kristin Sundberg, and more.
SHOP NA-KD
3. ASKET
Category: Basics, denim, loungewear, outerwear, underwear, accessories
For: Women, men
From: Stockholm, Sweden
Values: Organic
Prices: $50-$150
ASKET is a Scandinavian clothing brand creating a range of essentials, timeless basics for every wardrobe. It offers a permanent collection of ethically produced, quality, and timeless garments designed to last.
ASKET encourages its customers to invest in timeless wardrobe-essentials. Its prices are fair, its manufacturing is ethical, and its products outlast the current standards.
ASKET wants to eradicate fast fashion with pieces that stand the test of time. It envisions a world with less clutter, less waste, less smoke, and mirrors.
SHOP ASKET
4. Nudie Jeans
Category: Basics, denim, outerwear, knitwear, sweats, underwear, accessories
For: Women, men, children
From: Gothenburg, Sweden
Values: Organic, Fair Trade, recycled, second-hand
Prices: $40-$180
Nudie Jeans is an ethical denim brand from Sweden that makes high-quality jeans and other affordable basics. It's well-known for its sustainability, both environmental and social.
Nudie Jeans offers a stylish and environmentally friendly denim selection made from Fair Trade and organic cotton. It aims to make the most eco-friendly jeans with no extra treatment or washes.
Nudie Jeans encourages a better way to consume. It guarantees social standards verified by third-party organizations, including the Fair Wear Foundation.
SHOP NUDIE JEANS
5. Vagabond Shoemakers
Category: Shoes, sneakers, boots, sandals, mules, flats, bags, accessories
For: Women, men
From: Varberg, Sweden
Values: Organic, recycled
Prices: $70-$180
Vagabond Shoemakers is a Scandinavian shoe brand based in Varberg. It makes new footwear out of recycled materials to reduce waste.
You can bring your old shoes to your nearest Vagabond store for reuse or recycling. Vagabond's return service first launched in 2017 and now gives thousands of post-consumer shoes an extended or new life.
About 500 skilled persons make great-looking high-quality shoes for the modern vagabond who cares about style and a sustainable lifestyle.
The Swedish brand invites each of us to become more environmentally responsible. Its mission is to make sure all shopping decisions are conscious ones.
SHOP VAGABOND
6. Björn Borg
Category: Basics, loungewear, activewear, outerwear, knitwear, underwear, shoes, bags, accessories
For: Women, men, children
From: Stockholm, Sweden
Values: Organic, recycled
Prices: $10-$60
Björn Borg is a Scandinavian clothing brand that creates stylish products with sustainability in focus. It uses sustainable production techniques and eco-friendly materials such as better cotton and recycled fibers.
Björn Borg offers classic and comfortable garments made from soft, quality fabrics. It's committed to delivering Swedish underwear with the perfect fit.
SHOP BJÖRN BORG
7. Blanche
Category: Basics, loungewear, knitwear, outerwear, sportswear, bags, accessories
For: Women
From: Copenhagen, Denmark
Values: Organic, recycled
Prices: $30-$120
Blanche is a sustainable Scandinavian fashion brand designing clothing as an ode to the modern female; female intelligence; female power; female passion.
Blanche creates its collections as a humble homage to the woman of today, seeking to echo the diversity of today's female character, allowing for her distinct personality to shine through and be at once strong and vulnerable.
Founded by Creative Director Mette Fredin and Commercial Director Melissa Bech four years ago, the Danish label is well-known for its new holistic approach to timelessness in fashion, particularly to denim.
SHOP BLANCHE
8. AWAN (As We Are Now)
Category: Basics, dresses, loungewear, accessories
For: Women
From: Oslo, Norway
Values: Organic, recycled, timeless
Prices: $30-$180
AWAN is a sustainable clothing brand from Scandinavia that creates comfort-first fashion without compromise. It makes sustainable and comfortable pieces for everyday wear.
AWAN is on a mission to redesign what comfort looks and feels. The direct-to-consumer Norwegian brand uses intentional design principles and innovative fabrics with superior and long-lasting qualities.
SHOP AWAN
9. Aiayu
Category: Basics, knitwear, loungewear, outerwear, sleepwear, bags, accessories
For: Women, men
From: Copenhagen, Denmark
Values: Organic, recycled, zero waste, timeless, luxury
Prices: $70-$150
Aiayu is a Scandinavian clothing brand committed to sustainable practices, natural materials, quality, and craftsmanship. It makes soft organic cotton wardrobe essentials.
Aiayu aims to create timeless, durable designs you will cherish forever. It makes all its pieces in Bolivia, India, and Nepal, respecting the women and men who crafted them.
SHOP AIAYU
10. Filippa K
Category: Basics, denim, knitwear, loungewear, activewear, outerwear, underwear, shoes, accessories
For: Women, men
From: Stockholm, Sweden
Values: Organic, recycled
Prices: $70-$290
Filippa K is a sustainable Scandinavian fashion brand based in Stockholm, Sweden. It designs affordable and timeless styles with Scandinavian minimalism and long-lasting quality.
Founded in 1993 by Filippa Knutsson, the Filippa K Woman collection offers timeless essentials for women and men made with ethically-sourced materials and responsible standards.
Filippa K is a household name in Sweden and a leading Scandinavian fashion brand. Sustainability is at the core of everything the brand does.
Filippa K aims to drive a movement of mindful consumption. It works hard to create products and a community committed to slowing down the fashion industry.
SHOP FILIPPA K
11. Nayade Intimates
Category: Basics, underwear
For: Women
From: Denmark
Values: Organic, recycled, artisan craft
Prices: $40-$50
Nayade Intimates is a Scandinavian underwear brand that designs unique, quality, eco-friendly undergarments and ethically produces them in Spain.
The underwear brand from Denmark uses sustainable fabrics like Tencel lyocell to create incredibly soft and comfortable underwear with a great fit. It makes its products in a two-women-owned workshop in Barcelona.
SHOP NAYADE INTIMATES
12. Swedish Stockings
Category: Basics, underwear, accessories
For: Women
From: Stockholm, Sweden
Values: Zero waste, recycled, transparent
Prices: $20-$60
Swedish Stockings is a Scandinavian environmentally conscious pantyhose changing the entire hosiery industry. It creates quality, affordable, and sustainable tights.
Swedish Stockings uses organic and recycled materials such as regenerated polyamide made from pre and post-consumer nylon waste. It manufactures its underwear in a zero-waste, emission-free facility in Italy.
The Scandinavian clothing brand looks for innovative and cleaner ways to produce its garments. It aims to conserve or reuse water, decrease emissions, and reduce energy consumption. It also has a recycling program to reduce and recycle textile waste.
SHOP SWEDISH STOCKINGS
13. Underprotection
Category: Basics, loungewear, knitwear, swimwear, underwear, sleepwear, maternity, bags, accessories
For: Women
From: Copenhagen, Denmark
Values: Organic, recycled, vegan, B Corp
Prices: $30-$120
Underprotection is a Scandinavian clothing brand that creates affordable and sustainable garments. It offers beautiful and comfortable underwear, hosiery, and loungewear you'll want to wear all day.
Underprotection is committed to uniting sustainability and fashion. It uses eco-friendly materials like organic cotton, Tencel lyocell, banana fibers, and recycled fabrics.
The clothing brand from Denmark guarantees high-quality, sustainable products made in carefully selected certified factories. It's PETA Certified Vegan and B Corp, actively contributing to making the world a better place.
SHOP UNDERPROTECTION
14. Ida Sjöstedt
Category: Basics, denim, knitwear, outerwear, bridal
For: Women
From: Stockholm, Sweden
Values: Organic, recycled, zero waste, give back
Prices: $100-$200
Ida Sjöstedt is a Swedish fashion designer that dresses riot girls, fairytale princesses, power ladies, and everyone else in between. She believes in equality and mutual respect as a necessary foundation for a sustainable work environment.
Ida Sjöstedt creates fabulous, timeless, and sustainable garments. They are desirable enough to wear and keep for a long, long time. She informs her customers about treating their garments to last a lifetime.
Her collections feature 20% of stock materials to avoid new fabric production. She also resues or donates shoes and other accessories from fashion shows to charity each season.
SHOP IDA SJÖSTEDT
15. Dilling
Category: Basics, loungewear, knitwear, outerwear, sportswear, underwear, sleepwear, accessories
For: Women, men, children
From: Herning, Denmark
Values: Organic, recycled, local
Prices: $10-$40
Dilling is a Scandinavian clothing brand that ethically and sustainably makes organic cotton apparel. Its garments are high-quality, super soft, and skin-friendly.
Dilling uses an environmentally-friendly enzyme treatment to ensure its products keep their shape and color without pilling. It doesn't use any harmful dyes or chemicals.
SHOP DILLING
16. Stine Goya
Category: Basics, knitwear, loungewear, outerwear, shoes, bags, accessories
For: Women
From: Copenhagen, Denmark
Values: Organic, recycled, luxury
Prices: $150-$350
Stine Goya is a sustainable clothing brand from Scandinavia that makes a beautiful collection of dresses, tops, and trousers from responsible materials like organic cotton and recycled fabrics.
The Danish designer label is committed to environmental and social responsibility. It integrates new material processes into each collection to mitigate its impact on the environment season on season.
SHOP STINE GOYA
17. Holzweiler
Category: Basics, outerwear, knitwear, loungewear, bags, accessories
For: Women, men, children
From: Oslo, Norway
Values: Organic, recycled, second-hand, rental
Prices: $50-$150
Holzweiler is a sustainable Scandinavian fashion house based in Oslo, Norway. It makes high-quality knitwear and loungewear for women, men, and kids.
Holzweiler is committed to becoming the most sustainable version of itself. It reduces the fashion industry's environmental impact through better materials and long-lasting quality.
SHOP HOLZWEILER
18. GANNI
Category: Basics, denim, loungewear, outerwear, knitwear, swimwear, underwear, sleepwear, bags, shoes, accessories, jewelry
For: Women, men
From: Copenhagen, Denmark
Values: Organic, recycled, give back
Prices: $20-$50
GANNI is a Scandinavian clothing brand that doesn't follow trends but creates exclusives capsules for women. It offers cheap, cute, and classic wardrobe staples for women and men.
GANNI features strong Scandinavian styles full of unexpected details and personality. It describes itself as Scandinavian design, but not as you know it.
The clothing brand from Copenhagen creates fashionable and classic pieces for every wardrobe. Its clothes are elegant, chic, and responsibly made with deep care for the planet.
GANNI has introduced over 30+ responsible initiatives last year, including a take-back scheme, rental platform, and certified organic or recycled fabrics into its collections.
SHOP GANNI
19. WORON
Category: Basics, underwear, accessories
For: Women
From: Copenhagen, Denmark
Values: Organic, recycled, timeless, vegan
Prices: $70-$90
WORON is a sustainable clothing brand from Scandinavia that makes award-winning underwear for women. It offers affordable and sustainable lingerie for your most precious parts.
WORON is plant-based, cruelty-free, and made by two sisters, Arina and Anya Woron, from a desire to make women's identity flourish along with love for the Earth.
SHOP WORON
20. ESP (Elisabeth Stray Pedersen)
Category: Basics, outerwear, knitwear, accessories
For: Women
From: Oslo, Norway
Values: Organic, timeless, luxurious, made in Norway
Prices: $100-$400
ESP is a sustainable clothing brand from Scandinavia that makes affordable and comfortable basics. It offers a beautiful collection of timeless wardrobe essentials for modern women.
ESP is a Norwegian luxury fashion label by designer and entrepreneur Elisabeth Stray Pedersen. It collaborates with a selection of local crafts guilds from Norway to make signature style, iconic pieces.
SHOP ESP
21. By Malene Birger
Category: Basics, loungewear, knitwear, outerwear, bags, shoes, accessories, jewelry
For: Women
From: Copenhagen, Denmark
Values: Organic, recycled, minimalist, timeless, luxury
Prices: $120-$270
By Malene Birger is a sustainable clothing brand from Scandinavia that designs high-end garments with longevity and low-impact output in mind. It makes long-lasting investment pieces with a conscious approach.
Malene Birger uses eco-friendly fabrics to create contemporary apparel, including certified, recycled, fast renewing, or biodegradable fibers. The Danish brand is committed to circular designs with a holistic approach to business.
SHOP BY MALENE BIRGER
22. Envelope1976
Category: Basics, outerwear, knitwear, loungewear, swimwear, bags, accessories
For: Women
From: Oslo, Norway
Values: Organic, recycled, luxurious, timeless
Prices: $150-$500
Envelope1976 is a sustainable Scandinavian designer brand from Oslo, Norway, that designs quality, feminine, eco-conscious womenswear with a sustainable approach.
Envelope1976 creates timeless pieces that can last using natural pigments and materials made out of natural fibers that are renewable, biodegradable, and long-lasting.
SHOP ENVELOPE1976
23. By Signe
Category: Basics, loungewear, underwear, sleepwear, accessories
For: Women, children
From: Copenhagen, Denmark
Values: Organic, recycled
Prices: $60-$100
By Signe is a sustainable clothing brand from Scandinavia designing natural and organic apparel for women and kids. It produces its garments in its atelier in Turkey with sustainable fabrics like organic cotton.
The Danish clothing brand is committed to honest and sustainable fashion without compromise. It creates beautiful collections designed for creative and independent women.
SHOP BY SIGNE
24. Stormberg
Category: Basics, outerwear, knitwear, underwear, sportswear, maternity, bags, accessories
For: Women, men, children
From: Kristiansand, Norway
Values: Organic, recycled, give back
Prices: $40-$200
Stormberg is a sustainable clothing brand from Scandinavia that makes affordable sports goods and hiking clothing. It offers durable, quality outdoor apparel for the whole family.
Stormberg is committed to taking its share of responsibility for sustainable development. It sells functional and eco-friendly sports and hiking clothing at family-friendly prices.
SHOP STORMBERG
25. ARKET
Category: Basics, denim, loungewear, activewear, swimwear, sleepwear, underwear, shoes, bags, accessories
For: Women, men, children
From: Stockholm, Sweden
Values: Organic, recycled
Prices: $20-$80
ARKET is a Scandinavian clothing brand from Stockholm, Sweden, creating accessible, well-made, durable fashion products for women, men, and children.
The clothing label designs beautiful, lasting, and responsibly-made fashion, home, and travel accessories. It sells a wide range of shoes, bags, accessories, homeware, and ready-to-wear.
ARKET specializes in chic and classic clothes, accessories, and footwear designed to be used and loved for a long time. It naturally incorporates sustainability in all processes.
The brand aspires to become more sustainable. It carefully chooses its suppliers and materials and informs customers about caring for its products to prolong their lifespan.
SHOP ARKET
26. Pierre Robert
Category: Basics, sportswear, outerwear, knitwear, underwear, accessories
For: Women, men, children
From: Oslo, Norway
Values: Organic, recycled, timeless
Prices: $30-$90
Pierre Robert is a sustainable clothing brand from Scandinavia that makes high-quality garments for women, men, and kids. It creates stylish collections of eco-friendly basics and undergarments.
Pierre Robert pushes sustainable incentives for the fashion industry to be better for people and the planet. It uses certified organic materials to design beautiful, long-lasting wardrobe-essentials.
SHOP PIERRE ROBERT
27. COS
Category: Basics, denim, knitwear, loungewear, outerwear, swimwear, underwear, bags, accessories, shoes, jewelry
For: Women, men, children
From: Gothenburg, Sweden
Values: Organic, recycled, vegan, minimalist
Prices: $30-$90
COS is a Scandinavian apparel brand that offers comfy, cute, and timeless fashion at competitive prices, aiming to be kind to the world and the people in it.
COS creates affordable leisurewear, workwear, swimwear, underwear, footwear, and accessories for men, women, and kids using organic materials such as cotton and hemp.
COS designs every clothing piece to make it last beyond the season. It sells classic and stylish essentials for the modern wardrobe.
Its fashion philosophy mixes innovative design with enduring style. It makes all its garments under the motto: "Buy better. Keep forever". They are simple, beautiful, and very functional.
SHOP COS
28. Kari Traa
Category: Basics, sportswear, outerwear, knitwear, loungewear, underwear, bags, accessories
For: Women
From: Oslo, Norway
Values: Organic, recycled
Prices: $20-$50
Kari Traa is a Scandinavian champion freestyle skier with three Olympic medals, an eye for design, and a unique passion for creativity that gave her name to a sustainable clothing brand from Norway.
Kari Traa offers an extensive collection of feminine sports clothing for active girls, designed to fit the female body but still fulfill the needs of a sporty and adventurous lifestyle.
SHOP KARI TRAA
29. Monki
Category: Basics, denim, knitwear, loungewear, outerwear, swimwear, underwear, sleepwear, bags, accessories, shoes, jewelry
For: Women, men, children
From: Gothenburg, Sweden
Values: Organic, recycled, vegan
Prices: $30-$50
Monki is a Scandinavian storytelling brand that offers comfy, cute, and trendy fashion at competitive prices, aiming to be kind to the world and the people in it.
Monki specializes in Scandinavian cool with creative street style and is all about being brave, friendly, and fun while empowering young women to stand up for themselves and others.
Monki creates stylish and affordable fashion basics, dresses, denim jeans, knitwear, swimwear, outerwear, footwear, bags, and accessories. The brand designs every piece to make a positive impact, selling sustainable essentials for the modern wardrobe.
SHOP MONKI
30. Norrøna
Category: Basics, outerwear, knitwear, underwear, accessories
For: Women, men, children
From: Oslo, Norway
Values: Organic, recycled, give back
Prices: $150-$800
Norrøna is a sustainable clothing brand from Scandinavia that creates outdoor clothing and sports gear for women and men. It works to become a sustainable platform and improve, explore and inspire to protect our home.
The Norwegian outdoor company offers premium quality equipment and apparel for every adventure. It focuses on quality, function, design, and sustainability.
SHOP NORRONA
31. Helly Hansen
Category: Basics, outerwear, knitwear, loungewear, underwear, shoes, bags, accessories
For: Women, men, children
From: Oslo, Norway
Values: Organic, recycled
Prices: $80-$300
Helly Hansen (HH) is a sustainable Scandinavian clothing brand, manufacturer, and retailer of comfortable, durable apparel and sports equipment.
Helly Hansen develops high-quality gear to protect people at sea and in the mountains and protect these environments. It strives to ensure its actions support the possibility for people and the planet to thrive.
SHOP HELLY HANSEN
32. Bergans of Norway
Category: Basics, outerwear, knitwear, bags, accessories
For: Women, men, children
From: Hokksund, Norway
Values: Organic, recycled
Prices: $40-$330
Bergans of Norway is a sustainable clothing brand that makes eco-friendly apparel and equipment for dedicated and passionate outdoor enthusiasts.
Bergans of Norway is committed to inspiring measures to reduce the fashion industry's environmental impact. It places sustainability at the core of design, material selection, production, and transport.
SHOP BERGANS
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About the Author: Alex Assoune
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