Reliance Trends

Jan 20, 2023

Reliance Trends is an Indian fashion retailer founded in 2006 in Mumbai, India, by Mukesh Ambani. The multinational clothing-retail company creates fast fashion for men, women, and children.

Trends makes clothing, accessories, shoes, and underwear. The largest retailer in India, Reliance Industries, owns Trends and many other brands, including AJIO, Amante, Clovia, Azorte, Fashion Factory, Centro, and more.

Trends is the largest fashion retail chain across India. It delivers fashion at a great value under a strong portfolio of own brands that cater to diverse tastes and preferences.

Reliance Retail has been ranked as the fastest-growing retailer in the world. It operates Trends and 15,196 stores across 7,000+ cities and has 360,000 employees across brands, stores, and subsidiaries.

Reliance Trends contributes to the well-being of people by introducing sustainable measures and providing assistance to institutions and welfare organizations.

Trends considers sustainable development the cornerstone of its business strategy. It focuses on developing community infrastructure and protecting the environment.

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Sustainability Rating: 3/10

Rating FAQ

Category: Clothing, accessories, shoes, bags, jewelry

For: Women, men, children

Type: Basics, denim, dresses, knitwear, activewear, underwear, loungewear, outerwear, sandals, flats, sneakers

Style: Casual

Quality: Low

Prices: $

Sizes: XS-2XL, 2-12 (US), 6-16 (UK), 34-44 (EU), 6-16 (AU)

Fabrics: Cotton, linen, jute, lyocell, modal, viscose, polyester, nylon, spandex, polyethylene, acrylic, polyurethane, rubber, leather, wool, silk

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Producing countries: not transparent enough

Certifications: GRS, ISO 14001, OHSAS 18001

Sustainability Practices

Reliance Trends only uses a tiny proportion of organic materials, such as organic cotton, or recycled materials, such as recycled polyester.

Most of the fabrics it uses are either natural without relevant certifications, such as regular cotton or linen, or synthetic petroleum-based fibers, such as polyester, nylon, acrylic, and more.

Trends also uses a small proportion of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, and viscose.

Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests. But only a tiny proportion of the materials used by Reliance Trends are environmentally friendly and sustainable.

Reliance Trends doesn't publish a list of all its manufacturers and processing facilities on its corporate website. It doesn't disclose how it chooses its network of suppliers.

The 2022 Fashion Transparency Index gave Reliance Trends a score of only 7% based on how much the group discloses about its social and environmental policies, practices, and impacts.

The Indian clothing retailer doesn't show any labor certification standard that would ensure good working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.

Reliance Trends doesn't have a code of conduct that applies to all its suppliers and subcontractors based on the regulations set by the International Labor Organization (ILO).

Trends doesn't disclose if any audits are conducted to improve the working conditions in its factories. It provides no information regarding external audits to identify potential risk areas.

Reliance Trends doesn't use exotic animal skin or fur. But it uses animal hair and angora, as well as leather, wool, and silk to manufacture many of its clothing pieces.

These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and waste. More sustainable alternatives exist.

Sustainability Goals

Reliance Trends doesn't show any measurement of its greenhouse gas emissions, water, land, and energy use, pollution, and waste across its supply chain. It doesn't have any clear sustainability goal or timeline to improve in the future either.

Reviews And Experiences With Reliance Trends

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What We're Up Against

Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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