Pepe Jeans

Sep 26, 2022

Pepe Jeans is a British fashion retailer founded in 1973 in London, England, by three brothers, Nitin, Arun, and Milan Shah. The multinational clothing-retail company creates denim and casual wear for men, women, and children.

Pepe Jeans makes clothing, accessories, shoes, underwear, eyewear, and fragrances. The global fashion group AWWG owns Pepe Jeans and other brands such as Hackett, Façonnable, PVH, Calvin Klein, and Tommy Hilfiger.

Pepe Jeans team aims to create the best possible collections and the most exciting retail environments. It collaborated with iconic celebrities such as Kate Moss, Sienna Miller, Alexa Chung, Cara Delevingne, Georgia Jagger, and Dua Lipa.

Pepe Jeans takes action to make the company more sustainable, inclusive, and competitive. It aims to minimize its environmental impact using renewable energy and sustainable packaging. It also creates a positive work culture fostering diversity and inclusion.

The clothing retailer offers a sustainable collection made from organic or recycled materials called Pepe Future. It uses innovative technology with a positive impact on the environment and is committed to creating a better future for our planet and coming generations.

Panaprium is independent and reader supported. If you buy something through our link, we may earn a commission. If you can, please support us on a monthly basis. It takes less than a minute to set up, and you will be making a big impact every single month. Thank you!

Sustainability Rating: 3/10

Rating FAQ

Category: Clothing, accessories, shoes, bags

For: Women, men, children

Type: Basics, denim, knitwear, underwear, loungewear, outerwear, boots, sneakers

Style: Casual

Quality: Medium

Prices: $$

Sizes: 2XS-2XL, 4-14 (US), 6-16 (UK), 36-44 (EU), 8-18 (AU)

Fabrics: Cotton, linen, lyocell, modal, viscose, cupro, acetate, polyester, nylon, spandex, polypropylene, acrylic, polyurethane, rubber, leather, wool, down

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Producing countries: not transparent enough

Certifications: BCI

Sustainability Practices

Pepe Jeans only uses a tiny proportion of organic materials such as organic cotton or recycled materials such as recycled polyester and regenerated nylon.

Only very few of its collections are dedicated to sustainable fashion. Most of the fabrics it uses are either natural without relevant certifications, such as regular cotton or linen, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.

Pepe Jeans also uses a small proportion of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, acetate, and viscose.

Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests. But only a tiny proportion of the materials used by Pepe Jeans are environmentally friendly and sustainable.

Pepe Jeans doesn't publish a list of its manufacturers or processing facilities on its corporate website. It doesn't disclose how it chooses its network of suppliers.

The 2022 Fashion Transparency Index gave Pepe Jeans a score of only 2% based on how much the group discloses about its social and environmental policies, practices, and impacts.

The British clothing retailer doesn't show any labor certification standard that would ensure good working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.

Pepe Jeans doesn't have a code of conduct that applies to all its suppliers and subcontractors based on the regulations set by the International Labor Organization (ILO).

Pepe Jeans doesn't reveal if it conducts any informal visits or third-party audits with or without notice to improve the working conditions in its factories.

Pepe Jeans doesn't use exotic animal skin, hair, fur, or angora. But it uses leather, wool, and down feathers to manufacture many of its clothing pieces.

These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and waste. More sustainable alternatives exist.

Sustainability Goals

Pepe Jeans doesn't measure its water usage, pollution, greenhouse gas emissions, and waste across the supply chain. It doesn't have any sustainability goals, science-based targets, or timelines to improve in the future.

Buy Here

Discover Pepe Jeans' sustainable collections at PepeJeans.com.

Reviews And Experiences With Pepe Jeans

Have you had (good) experiences with shopping at or the products of Pepe Jeans? Then leave us your rating below.

What We're Up Against

Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
- - - -
Thankfully, we've got our supporters, including you.
Panaprium is funded by readers like you who want to join us in our mission to make the world entirely sustainable.

If you can, please support us on a monthly basis. It takes less than a minute to set up, and you will be making a big impact every single month. Thank you.