New Look

Sep 10, 2022

New Look is a British fashion retailer founded in 1969 and headquartered in Weymouth, United Kingdom. The multinational clothing-retail company creates fast fashion for men, women, and children.

New Look makes clothing, accessories, shoes, swimwear, beauty, eyewear, watches, and jewelry. It operates more than 440 stores and has 10,000 employees in stores, factories, logistics, brands, and subsidiaries across the UK and the rest of the world.

New Look aims to uplift its customers, colleagues, and suppliers while striving to make kinder choices for our people and the planet. Its goal is to put ethics and sustainability at the heart of all it does.

New Look focuses on accessible styles, perfect fits, great quality fabrics, and transparency. It wants to be a fashion brand for everybody that uplifts and unites, catering to and celebrating the things that make its customers different.

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Sustainability Rating: 4/10

Rating FAQ

Category: Clothing, accessories, shoes, bags, jewelry

For: Women, men, children

Type: Basics, denim, knitwear, activewear, underwear, loungewear, swimwear, outerwear, nightwear, workwear, occasionwear, maternity, boots, sneakers, heels, flats, sandals

Style: Casual

Quality: Low

Prices: $

Sizes: petite, XS-2XL, 2-16 (US), 4-18 (UK), 32-46 (EU), 4-18 (AU), plus

Fabrics: Cotton, linen, jute, lyocell, modal, viscose, cupro, acetate, polyester, nylon, spandex, polyethylene, polypropylene, acrylic, neoprene, polyurethane, rubber, leather, wool, silk, down

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Producing countries: Bangladesh, Cambodia, China, Egypt, India, Italy, Mauritius, Moldova, Morocco, Pakistan, Poland, Portugal, Romania, Sri Lanka, Tunisia, Turkey, UAE, UK

Certifications: GOTS, OCS, BCI, GRS, RCS, FSC, ISO14001

Sustainability Practices

New Look only uses a tiny proportion of organic materials such as organic cotton or recycled materials such as recycled cotton, recycled polyester, and regenerated nylon.

Most of the fabrics it uses are either natural without relevant certifications, such as regular cotton or linen, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.

New Look also uses a small proportion of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, acetate, and viscose.

Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests. But only a tiny proportion of the materials used by New Look are environmentally friendly and sustainable.

New Look publishes a list of all its manufacturers and processing facilities on its corporate website, newlookgroup.com. It aims to deliver fair wages and safe working conditions for everyone.

The 2021 Fashion Transparency Index gave New Look a score of only 34% based on how much the group discloses about its social and environmental policies, practices, and impacts.

New Look manufactures its clothes in Turkey and many other East Asian countries, where human rights and labor law violations happen every day.

The British clothing retailer doesn't show any labor certification standard that would ensure good working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.

New Look has a code of conduct that applies to all its suppliers and subcontractors based on the regulations set by the International Labor Organization (ILO).

New Look assesses compliance with its Code of Conduct by informal visits or third-party audits with or without notice. It aims to prioritize its people and its environmental impacts and do so with growing transparency.

New Look doesn't use exotic animal skin, hair, fur, or angora. But it uses leather, wool, silk, and down feathers to manufacture many of its clothing pieces.

These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and waste. More sustainable alternatives exist.

Sustainability Goals

New Look has committed to reducing its environmental impact across the entire supply chain. It aims to be climate positive by 2040, planning science-based targets by 2022.

New Look will transition to LEDs in all office buildings, stores, and DCs by 2030. It will also transition to low-impact refrigerant gases by 2030.

100% of its cotton will be sustainable (organic, BCI, and recycled) in 2022. In 2023, its viscose will be 100% sustainable. And in 2024, 50% of its synthetics will contain recycled fibers.

New Look plans to have 30% of products with over 25% recycled content by 2024. It also plans a 50% reduction in conventional polyurethane in footwear and accessories by 2024.

New Look plans to reduce its GHG emissions by 50% (aggregate) by 2030. It also will reduce the water footprint of products by 30% (aggregate) by 2030.

And 100% of packaging will be sustainably sourced or have recycled content by 2023.

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What We're Up Against

Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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