17 Best Popular And Cheap European Jeans Brands

By Alex Assoune Apr 01, 2024

The most beautiful and fitting jeans from Europe are made by affordable and sustainable denim brands that help you look and feel your best with a good conscience.

If you are interested in fashionable and comfortable European jeans, choose ethically made garments that protect the environment and workers in the fashion supply chain.

Thankfully, many European denim brands make consistent efforts to offer cheap and eco-friendly jeans that make dressing well and sustainably easy.

I've done a lot of research and hard work for you so that you can buy from any of the below popular European denim brands, knowing that they make affordable jeans under high social and environmental standards.

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1. Nudie Jeans

Category: Basics, denim, outerwear, knitwear, sweats, underwear, accessories
For: Women, men, children
From: Gothenburg, Sweden
Values: Organic, Fair Trade, recycled, second-hand
Prices: $40-$140

Nudie Jeans is an ethical denim brand from Europe that makes high-quality jeans and other basics. It's well-known for its sustainability, both environmental and social.

Nudie Jeans offers a stylish and environmentally friendly denim selection made from Fair Trade and organic cotton. It aims to make some of the most eco-friendly jeans available on the market by taking responsibility throughout its entire supply chain.

Nudie Jeans encourages a smarter way to consume. It guarantees social standards verified by third-party organizations, including the Fair Wear Foundation.

SHOP NUDIE JEANS

2. Thought

Category: Basics, yoga wear, activewear, nightwear, loungewear, knitwear, outerwear, underwear, bags, accessories, jewelry
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, vegan, give back
Prices: $40-$90

Thought is an eco-friendly fashion brand from the UK creating ethical and sustainable jeans for women and men with organic materials, such as cotton and hemp.

Thought creates comfortable and affordable denim products that help you look and feel your best, including jeans, skirts, shirts, tops, dresses, and jackets.

The organic brand is committed to considered design, responsible sourcing, and fostering change. It aims to show that there are more sustainable ways to live, dress, and be.

Thought supports TRAID, a UK charity that works to minimize, improve, and transform the environmental impact of clothing manufacturing. Send your clothes back to TRAID to support the people and places making your clothing.

SHOP THOUGHT

3. Living Crafts

Category: Basics, yoga wear, loungewear, underwear, sleepwear, knitwear, outerwear, denim, accessories
For: Women, men, children
From: Selbitz, Germany
Values: Organic, Fair Trade, vegan, transparent
Prices: $10-$100

Living Crafts is an organic clothing label from Europe designing and selling green fashion and natural textiles for babies, kids, women, and men. It creates new collections twice a year.

The organic brand crafts denim jeans that last several years thanks to timeless cuts, durable quality, and the highest comfort. It's careful to produce its fashion items ecologically using GOTS certified organic cotton.

Living Crafts is passionate about being environmentally responsible with strict ecological guidelines for production and manufacturing processes. The brand uses only renewable resources to create all its clothes.

SHOP LIVING CRAFTS

4. Boden

Category: Basics, yoga wear, loungewear, outerwear, denim, knitwear, sportswear, swimwear, nightwear, shoes, bags, accessories, jewelry
For: Women, men, children
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: $40-$70

Boden is a British clothing retailer selling high-quality and individual styles for women, men, and kids. It creates comfortable and affordable denim jeans using a large proportion of sustainable materials.

Boden takes climate change seriously and is taking steps to reduce its environmental impacts, such as using better cotton and regenerated fibers.

The clothing label also donates to numerous charities to support vulnerable families, educate young people, and empower workers in fashion supply chains.

SHOP BODEN

5. Marks & Spencer

Category: Basics, denim, knitwear, sportswear, loungewear, underwear, swimwear, sleepwear, outerwear, maternity, bags, shoes, accessories
For: Women, men, children
From: London, United Kingdom
Values: Organic, Fairtrade, recycled, Zero Waste
Prices: $10-$40

Marks & Spencer is a major British fashion retailer and manufacturer of affordable and sustainable clothing, footwear, accessories, jewelry, and more.

Marks & Spencer offers a wide range of eco-friendly denim jeans up to extended sizes. It implements sustainable operations to build and maintain its customers' trust.

Marks & Spencer takes sustainability seriously and has been taking numerous steps to become more sustainable over the last decade. It also uses many eco-friendly fabrics such as organic cotton, hemp, jute, ramie, lyocell, recycled polyester, and regenerated nylon.

SHOP MARKS & SPENCER

6. NA-KD

Category: Basics, denim, outerwear, knitwear, underwear, swimwear, nightwear, accessories
For: Women
From: Gothenburg, Sweden
Values: Organic, recycled
Prices: $20-$40

NA-KD is a next-generation fashion marketplace from Europe, a mobile-based online shopping sanctuary for fashion addicts. It offers a sustainable and affordable collection of beautiful denim jeans for women worldwide.

NA-KD sells many different clothing labels at various price points and designs a range of eco-friendly clothes, footwear, and accessories under its brand.

The NA-KD brand is one of the fastest-growing on social media. To launch new collections, it regularly partners with influencers such as Andrea Hedenstedt, Anika Teller, Astrid Olsen, Camille Botten, Dilara Avci, Pamela Reif, Kristin Sundberg, and more.

SHOP NA-KD

7. Etsy

Category: Clothing, bags, shoes, accessories, jewelry
For: Women, men, children
From: NYC, New York, United-States
Values: Natural, vintage, independent sellers
Prices: $10-$80

Etsy is an e-commerce website focused on hand-made or vintage fashion items, homeware, and craft supplies. It offers a wide range of beautiful denim jeans made of organic cotton.

Many independents sellers from Europe list comfy, eco-friendly, cute, and cheap jeans on Etsy. The marketplace is very active and widely recognized as the most trusted vintage store.

SHOP ETSY

8. G-Star RAW

Category: Basics, denim, outerwear, shoes, accessories
For: Women, men, children
From: Amsterdam, Netherlands
Values: Organic, recycled
Prices: $90-$120

G-Star RAW is a European jeans brand making designer clothing and denim for women and men since 1989. It takes inspiration from military clothes with strong attention to detail.

G-Star RAW specializes in raw, unwashed, untreated denim jeans and offers original designs with special pockets constructions and the use of trims.

The Dutch label creates luxury denim jeans for the streets with distinctive silhouettes and sustainable materials such as organic cotton, linen, and hemp.

G-Star RAW is investing in sustainable innovation and incorporating it into everything it does. It aims to make quality denim of the future with respect for people and the planet in a transparent manner.

SHOP G-STAR RAW

9. ARMEDANGELS

Category: Basics, activewear, knitwear, denim, accessories
For: Women, men
From: Cologne, Germany
Values: Organic, Fair Trade, recycled, vegan, give back
Prices: $90-$130

ARMEDANGELS is a sustainable fashion label from Europe that creates comfortable, ethical, beautiful denim jeans for women and men without compromise.

The company designs a variety of affordable denim products made from eco-friendly organic and recycled materials. It offers ethically made jeans, shorts, and skirts.

ARMEDANGELS produces its clothes under the Global Organic Textile Standard (GOTS), the highest ecological, sustainable, and social standards for organic fibers.

The brand is also a member of the Fair Wear Foundation that ensures permanently ethical working conditions and fair wages for all textile factory workers worldwide.

SHOP ARMEDANGELS

10. Bleed Clothing

Category: Basics, denim, swimwear, activewear, knitwear, outerwear, loungewear, shoes, accessories
For: Women, men
From: Helmbrechts, Germany
Values: Organic, recycled, vegan
Prices: $60-$100

Bleed Clothing is a European sustainable apparel and footwear brand that aims to inspire a sustainable lifestyle that easily integrates into your daily life.

Bleed Clothing is an independent family business with a team of over ten people working hard to stop nature from bleeding. It offers a selection of organic basics, denim jeans, yoga clothes, activewear, and loungewear for women and men.

The label uses a high proportion of natural and organic fabrics such as organic cotton, linen, hemp, and cork. It also uses lyocell made with wood pulp from FSC certified sustainable forests.

Bleed Clothing doesn't use any animal ingredients to produce its clothes. It's passionate about creating ecological, vegan, and fair garments that protect people, animals, and the planet.

SHOP BLEED CLOTHING

11. Hessnatur

Category: Basics, denim, underwear, loungewear, yoga wear, activewear, outerwear, sleepwear, shoes, bags, accessories
For: Women, men, children
From: Butzbach, Germany
Values: Organic, recycled
Prices: $80-$140

Hessnatur is a fashion brand from Europe making denim jeans, fashion basics, underwear, loungewear, and athleisure that respects the environment and people, using sustainable and natural fabrics.

Hessnatur creates affordable and sustainable jeans for women, men, and children using only eco-friendly materials and processes. It designs a wide range of denim using organic cotton to protect your skin and the environment.

The brand is committed to sustainable fashion that respects natural resources, high-quality and timeless design. It makes sure to care for the people who make their clothes.

Hessnatur's online store and website are only in German but easy enough to understand and navigate for non-German speakers.

SHOP HESSNATUR

12. Kuyichi

Category: Basics, denim, knitwear, outerwear, accessories
For: Women, men
From: Utrecht, Netherlands
Values: Organic, recycled, vegan
Prices: $100-$120

Kuyichi is a European jeans brand founded in 2000 and named after the rainbow God K'uychi or Coichi worshipped by the Incas, connected with fertility, bringing color and positivity to the Earth and all living beings.

Kuyichi started after a visit to the cotton fields of Oro Blanco, Peru, that made apparent the disastrous impact of the cotton industry on people and nature.

It's the first denim brand that launched jeans from 100% organic cotton back in 2003. It aimed to create a production chain that benefits everyone.

Kuyichi wants to stay a pioneering, style-conscious brand that inspires younger generations to wear organic jeans. It creates collections that last beyond the season, including timeless essentials, with a perfect fit and premium quality.

SHOP KUYICHI

13. Jil Sander

Category: Basics, denim, knitwear, loungewear, outerwear, sleepwear, bags, shoes, accessories, jewelry
For: Women, men
From: Milan, Italy
Values: Luxury, recycled, natural, minimalist
Prices: $200-$460

Jil Sander is a luxury fashion house headquartered in Milan, Italy, founded by Jiline "Jil" Sander, a German fashion designer. The clothing brand creates minimalist, premium, beautiful denim jeans for women and men.

Jil Sander+ is a design collection from the collaborative label in partnership with Uniqlo. Jil Sander has been working with Uniqlo on and off since 2009 to create new clothing lines.

Jil Sander's fashion pieces are highly recognizable and feature minimalist aesthetics and demure colors. The brand's Autumn and Winter, Spring and Summer wear are available online and in-store in worldwide locations.

SHOP JIL SANDER

14. Mud Jeans

Category: Basics, denim, outerwear, accessories
For: Women, men
From: Laren, Netherlands
Values: Organic, recycled, vegan, B Corp, rental
Prices: $80-$120

Mud Jeans is a European denim brand founded in 2013 by Bert van Son and based in the Netherlands. It sustainably and ethically makes high-quality jeans for women and men.

After 30 years of experience in the fashion industry and realizing how dirty and unfair it is, Bert launched its denim brand to make ethical jeans available to more people.

The denim label aims to change the fashion industry for the better. It creates jeans, tops, jackets, shorts, and skirts with organic cotton according to the circular economy principles.

SHOP MUD JEANS

15. Nanushka

Category: Basics, denim, loungewear, knitwear, outerwear, bags, shoes, accessories, jewelry
For: Women, men
From: Budapest, Hungary
Values: Organic, recycled, vegan, luxury
Prices: $270-$350

Nanushka is a modern bohemian brand founded by sustainable and vegan fashion designer Sandra Sandor. She designs versatile, beautiful denim jeans in Europe to create a new informal form of beauty.

Sandra Sandor cherishes and protects the planet in everything she does. She is driven by an insatiable desire to explore more, gain inspiration, and become a better version of herself.

The ethical clothing designer makes decisions with love and consideration for our planet and the people, always committed to doing better.

SHOP NANUSHKA

16. Balzac Paris

Category: Basics, denim, knitwear, outerwear, underwear, shoes, accessories, jewelry
For: Women
From: Paris, France
Values: Organic, recycled
Prices: $90-$100

Balzac Paris is a sustainable brand from France that manufactures beautiful, high-quality, affordable denim jeans for modern women.

It's passionate about women's fashion, combined with sensitivity and modernity. It offers a sincere, fair, optimistic approach to sustainable fashion since 2014.

Balzac Paris strives to reduce its environmental impact by designing classic and timeless pieces with sustainability in mind. It uses sustainable materials such as GOTS-certified organic cotton.

SHOP BALZAC PARIS

17. Stella McCartney

Category: Basics, denim, knitwear, outerwear, loungewear, underwear, sleepwear, shoes, bags, accessories
For: Women, men, children
From: London, United Kingdom
Values: Organic, recycled, luxury
Prices: $50-$450

Stella McCartney is a British apparel designer selling sustainable clothes, shoes, and accessories for men, women, and kids. She distributes her collections in 77 countries through 863 retailers.

Stella McCartney is committed to sustainability throughout all her collections with a fair amount of circularity and material innovations. She aims to run a responsible, honest, and modern company.

Stella McCartney uses a lot of sustainable materials, including organic cotton, linen, and recycled materials, to create high-quality, luxury clothing, including denim jeans, through a carefully selected network of suppliers.

SHOP STELLA MCCARTNEY

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About the Author: Alex Assoune

Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.

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Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
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