20 Best Popular And Cheap European Clothing Brands

The best clothing brands from Europe use recycled or organic materials to create comfortable, affordable, and sustainable fashion items that also make you look stylish with a good conscience.

If you are interested in clothes made locally to encourage the circular economy and reduce greenhouse gas emissions, then choose ethically made and versatile pieces that protect the environment and workers in the fashion supply chain.

Thankfully, many European apparel brands are listening to conscious consumers and making consistent efforts to offer cheap and eco-friendly options that make dressing well and sustainably easy.

I've done a lot of research and hard work for you so that you can buy from any of the below popular European clothing brands, knowing that they make affordable garments under high social and environmental standards.

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1. Organic Basics

Category: Basics, loungewear, underwear, activewear, accessories
For: Women, men
From: Copenhagen, Denmark
Values: Organic, recycled, local, give back
Prices: $30-$90

Organic Basics is a sustainable fashion brand making underwear, loungewear, and essentials ethically in Europe with organic cotton, Tencel, recycled materials.

Organic Basics is committed to sustainable fashion production and puts sustainable thinking at the center of everything it does. Sustainability is its core mission.

The clothing label invests in quality fabrics and designs its apparel with simplicity and function in mind. It also has a fund that supports grassroots activists and organizations that address environmental crises.

SHOP ORGANIC BASICS

2. Nudie Jeans

Category: Basics, denim, outerwear, knitwear, loungewear, underwear, accessories
For: Women, men, children
From: Gothenburg, Sweden
Values: Organic, Fair Trade, recycled, second-hand
Prices: $40-$180

Nudie Jeans is an ethical denim brand from Europe that makes high-quality jeans and other basics. It's well-known for its sustainability, both environmental and social.

Nudie Jeans offers a stylish and environmentally friendly denim selection made from Fair Trade and organic cotton. It aims to make the most eco-friendly jeans with no extra treatment or washes.

Nudie Jeans encourages a smarter way to consume. It guarantees social standards verified by third-party organizations, including the Fair Wear Foundation.

SHOP NUDIE JEANS

3. ASKET

Category: Basics, denim, loungewear, outerwear, underwear accessories
For: Women, men
From: Stockholm, Sweden
Values: Organic, transparent
Prices: $50-$120

ASKET focuses on creating a range of essentials, timeless basics for every wardrobe. It offers a permanent collection of ethically produced, quality, and timeless garments designed to last.

Since 2015, ASKET encourages its customers to invest in timeless wardrobe-essentials. Its prices are fair, its manufacturing is ethical, and its products outlast the current standards.

ASKET wants to eradicate fast-consumption with pieces that stand the test of time. It envisions a world with less clutter, less waste, less smoke, and mirrors.

SHOP ASKET

4. Hessnatur

Category: Basics, denim, underwear, loungewear, activewear, outerwear, sleepwear, shoes, bags, accessories
For: Women, men, children
From: Butzbach, Germany
Values: Organic, recycled
Prices: $10-$80

Hessnatur is a European fashion brand making clothing, basics, underwear, loungewear, and sleepwear that respects the environment and people, from sustainable and natural fabrics.

Hessnatur creates affordable and sustainable fashion for women, men, and children using eco-friendly materials and processes. It designs a wide range of vegan clothes using pure natural fibers to protect animals and your skin.

The brand is committed to sustainable fashion that respects natural resources, high-quality and timeless design. It makes sure to care for the people who make their clothes.

SHOP HESSNATUR

5. Living Crafts

Category: Basics, loungewear, underwear, sleepwear, knitwear, outerwear, denim, accessories
For: Women, men, children
From: Selbitz, Germany
Values: Organic, Fair Trade, vegan, transparent
Prices: $10-$130

Living Crafts is a German organic clothing label designing and selling green fashion and natural textiles for babies, kids, women, and men. It creates new collections twice a year.

The organic clothing brand crafts clothes that last several years thanks to timeless cuts, durable quality, and highest comfort. It's careful to produce its fashion items ecologically.

Living Crafts offers baby bodies and rompers, t-shirts and trousers for kids, blouses for women, and shirts for men made with GOTS certified organic cotton.

Living Crafts is passionate about being environmentally responsible with strict ecological guidelines for production and manufacturing processes. The brand uses only renewable resources to create all its clothes.

SHOP LIVING CRAFTS

6. Veja

Category: Sneakers, shoes
For: Women, Men
From: Paris, France
Values: Organic, recycled, vegan, Fair Trade, artisan craft
Prices: $120-$150

Veja is a French footwear and accessories brand selling a collection of sustainable sneakers for men and women. It distributes eco-friendly shoes, bags, and accessories to 1,800 retailers in 45 countries.

Veja manufactures its shoes using a large proportion of recycled materials. Its upcycling process creates a smart, breathable, and water-repellent fabric.

Veja uses organic materials, fair trade sourcing, and promote transparency in its supply chain. It already sold more than 4 million pairs of sustainable sneakers worldwide.

Veja is one of the few great places where you can buy affordable, classic, and chic shoes. It aims to make the most ecological sneakers possible.

SHOP VEJA

7. NA-KD

Category: Basics, denim, outerwear, knitwear, underwear, swimwear, nightwear, accessories
For: Women
From: Gothenburg, Sweden
Values: Organic, recycled
Prices: $20-$120

NA-KD is a next-generation fashion marketplace, a mobile-based online shopping sanctuary for fashion addicts worldwide. It offers a sustainable collection of womenswear, including affordable and cute trendy pieces.

NA-KD sells many different worldwide clothing labels at various price points and designs a range of clothes, footwear, and accessories under its brand.

The NA-KD brand is one of the fastest-growing on social media. To launch new collections, it regularly partners with influencers such as Andrea Hedenstedt, Anika Teller, Astrid Olsen, Camille Botten, Dilara Avci, Pamela Reif, Kristin Sundberg, and more.

SHOP NA-KD

8. G-Star RAW

Category: Basics, denim, outerwear, shoes, accessories
For: Women, men, children
From: Amsterdam, Netherlands
Values: Organic, recycled
Prices: $90-$190

G-Star RAW is a European fashion company making designer clothing and denim for women and men since 1989. It takes inspiration from military clothes with strong attention to detail.

G-Star RAW specializes in raw, unwashed, untreated denim and offers original designs with special pockets constructions and the use of trims.

The Dutch label creates luxury denim for the streets with distinctive silhouettes and sustainable materials such as organic cotton, linen, and hemp.

G-Star RAW is investing in sustainable innovation and incorporating it into everything it does. It aims to make quality denim of the future with respect for people and the planet in a transparent manner.

SHOP G-STAR RAW

9. Monki

Category: Basics, denim, knitwear, loungewear, outerwear, swimwear, underwear, sleepwear, bags, accessories, shoes, jewelry
For: Women, men, children
From: Gothenburg, Sweden
Values: Organic, recycled, vegan, innovative, inclusive
Prices: $30-$90

Monki is a European storytelling brand that offers comfy, cute, trendy, and edgy fashion at competitive prices, aiming to be kind to the world and the people in it.

Monki specializes in Scandinavian cool with creative street style and is all about being brave, friendly, and fun while empowering young women to stand up for themselves and others.

Monki creates stylish and affordable fashion basics, dresses, denim jeans, knitwear, swimwear, outerwear, footwear, bags, and accessories. The brand designs every piece to make a positive impact, selling sustainable essentials for the modern wardrobe.

SHOP MONKI

10. COS

Category: Basics, denim, dresses, knitwear, loungewear, outerwear, swimwear, underwear, bags, accessories, shoes, jewelry
For: Women, men, children
From: Gothenburg, Sweden
Values: Organic, recycled, vegan, minimalist
Prices: $30-$90

COS is a Swedish apparel brand that offers comfy, cute, and timeless fashion at competitive prices, aiming to be kind to the world and the people in it.

COS creates affordable leisurewear, workwear, swimwear, underwear, footwear, and accessories for men, women, and kids using organic materials such as cotton and hemp.

The brand designs every clothing piece to make it lasts beyond the season. It sells classic and stylish essentials for the modern wardrobe.

Its fashion philosophy mixes innovative design with enduring style. Its garments are made under the motto "Buy better. Keep forever". They are simple, beautiful, and very functional.

SHOP COS

11. Ecoalf

Category: Basics, outerwear, yoga wear, knitwear, bags, shoes, accessories
For: Women, Men, children
From: Madrid, Spain
Values: Natural, recycled, vegan, B Corp, give back
Prices: $30-$260

Ecoalf is a Spanish sustainable fashion brand that creates cheap, ethical, and sustainable clothes made entirely from upcycled and recycled materials to reduce its environmental impact.

Ecoalf is Bluesign and Oeko-Tex-certified and makes its clothes under the REACH regulation. Many third-party organizations verify Ecoalf suppliers' compliance with the highest social standards, such as BSCI, SA 8000, and SMETA.

Ecoalf offers affordable clothes for women, men, and kids made with vegan and light materials. They are comfortable, sustainable, form-fitting, and stylish. Ecoalf uses eco-friendly materials such as recycled polyester and regenerated nylon.

12. Kuyichi

Category: Basics, denim, knitwear, outerwear, accessories
For: Women, men
From: Utrecht, Netherlands
Values: Organic, recycled, vegan
Prices: $100-$120

Kuyichi is a European fashion brand founded in 2000 and named after the rainbow God K'uychi or Coichi worshipped by the Incas, connected with fertility, bringing color and positivity to the Earth and all living beings.

Kuyichi started after a visit to the cotton fields of Oro Blanco, Peru, that made apparent the disastrous impact of the cotton industry on people and nature.

It's the first denim brand that launched jeans from 100% organic cotton back in 2003. It aimed to create a production chain that benefits everyone.

Kuyichi wants to stay a pioneering, style-conscious brand that inspires younger generations to wear organic jeans. It creates collections that last beyond the season, including timeless essentials, with a perfect fit and premium quality.

13. Mud Jeans

Category: Clothing, accessories
For: Women, men
From: Laren, Netherlands
Values: Organic, recycled, vegan, B Corp, rental
Prices: $120-$150

Mud Jeans is a sustainable denim brand founded in 2013 by Bert van Son and based in the Netherlands. It sustainably and ethically makes high-quality jeans for women and men.

After 30 years of experience in the fashion industry and realizing how dirty and unfair it is, Bert launched its denim brand to make ethical jeans available to more people.

The denim label aims to change the fashion industry. It creates jeans, tops, shorts, and jackets with organic cotton according to the principles of the circular economy.

14. Bleed Clothing

Category: Basics, denim, swimwear, activewear, knitwear, outerwear, loungewear, shoes, accessories
For: Women, men
From: Helmbrechts, Germany
Values: Organic, recycled, vegan
Prices: $90-$110

Bleed Clothing is a European sustainable apparel and footwear brand that aims to inspire a sustainable lifestyle that easily integrates into your daily life.

Bleed Clothing is an independent family business with a team of over ten people working hard to stop nature from bleeding. It offers a selection of organic basics, denim, swimwear, activewear, knitwear, outerwear, and loungewear for women and men.

The label uses a high proportion of natural and organic fabrics such as organic cotton, linen, hemp, and cork. It also uses lyocell made with wood pulp from FSC certified sustainable forests.

Bleed Clothing doesn't use any animal ingredients to produce its clothes. It's passionate about creating ecological, vegan, and fair garments that protect people, animals, and the planet.

15. ARMEDANGELS

Category: Basics, activewear, knitwear, denim, accessories
For: Women, men
From: Cologne, Germany
Values: Organic, Fair Trade, recycled, vegan, give back
Prices: $30-$120

ARMEDANGELS is a slow fashion label that creates timeless, ethical clothes for women and men without compromise, including 100% cruelty-free dresses, leggings, jeans, sweaters, and jackets.

The company designs a variety of affordable clothes made from eco-friendly organic and recycled materials. It offers ethically made basics, sportswear, denim, knitwear, and accessories.

ARMEDANGELS produces its clothes under the Global Organic Textile Standard (GOTS), the highest ecological, sustainable, and social standards for organic fibers.

The brand is also a member of the Fair Wear Foundation that ensures permanently ethical working conditions and fair wages for all workers in textile factories worldwide.

16. Embassy of Bricks and Logs

Category: Basics, outerwear, accessories
For: Women, men
From: Berlin, Germany
Values: Fair Trade, organic, recycled, vegan
Prices: $80-$460

Embassy of Bricks and Logs is a European eco-friendly brand making premium outwear from organic and recycled materials. It offers affordable and sustainable winter coats, jackets, and parkas for women and men.

The German brand is committed to responsible production as well as environmental stewardship. It looks out for garment workers, animals, and the environment with sustainability-driven solutions.

Embassy of Bricks and Logs creates warm clothes with premium padding and functional water-repellent surface. Its pieces are multifunctional, versatile, and resistant to harsh weather conditions.

17. Moonchild Yoga Wear

Category: Clothing, accessories
For: Women
From: Aarhus, Denmark
Values: Organic, recycled, give back
Prices: $50-$100

Moonchild Yoga Wear is a European fashion brand that makes eco-friendly activewear and loungewear styles inspired by the beautiful colors and lights of Scandinavian nature.

The holistic women’s yoga and athleisure wear brand promotes sustainable fashion and does good by giving back to those who need it the most.

The boutique one-woman owned athleisure brand designs beautiful, feminine, and minimalist pieces for yoga, Pilates, or other types of movement, without compromising performance.

18. Lanasia

Category: Basics, swimwear, sportswear, loungewear
For: Women
From: Ruggell, Liechtenstein
Values: Recycled, luxurious, give back
Prices: $60-$130

Lanasia is a sustainable swimwear brand made by women for women. Two sisters, Lisa-Maria and Anna-Sophia Beck, are proving that sustainability can be sexy.

The designer brand makes swimwear and sportswear from recycled ocean and landfill waste. It creates luxurious designs that value the female body leading with self-confidence, beauty, charm, and refinement.

The brand aims to create a community of conscious fashion lovers and raise awareness around the current issues in our fast-consuming society and push forward the concept of slow fashion.

19. Picture

Category: Basics, sportswear, outerwear, bags, accessories
For: Women, men, children
From: Gerzat, France
Values: Organic, recycled, give back
Prices: $30-$90

Picture is a sustainable clothing brand making ethical sportswear and outerwear from natural, organic, recycled, or bio-sourced materials. The fashion label is on a mission to fight climate change and involves every aspect of its business.

Picture manufactures its clothes in Taiwan, China, and Turkey with high social and labor standards. Since 2008, the brand is committed to a sustainable approach to apparel production.

The sports goods retailer created Picture For Good in 2018, a program providing funding and technical support to the responsible projects. It aims for maximum positive impact by supporting environmental and humanitarian causes.

20. Green Shirts

Category: Basics, knitwear, outerwear, sportswear, bags, accessories
For: Women, men
From: Berg, Germany
Values: Organic, Fair Trade, recycled, vegan, give back
Prices: $20-$80

Green Shirts is a European Fair Trade fashion brand founded in 2011 that creates organic clothes for men and women. It offers affordable, stylish, and fashion-conscious textiles.

The fashion label operates ecologically to make the greenest clothes possible. It uses alternative ways of production to create Fair Trade and sustainable designs.

Green Shirts started by making T-shirt designs for close friends and now aims to preserve nature, spread ecological and Fair Trade standards in the global textile industry.

The clothing brand encourages local production, climate-neutral shipping methods, renewable energy, and recycled packaging. It supports ecological and Fair Trade projects by donating a portion of its profits.

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Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.