Djerf Avenue is a Swedish fashion retailer founded in 2019 in Stockholm by Matilda Djerf and Rasmus Johansson. The multinational clothing-retail company creates non-seasonal ready-to-wear for women.

Djerf Avenue makes clothing, accessories, shoes, swimwear, and homeware. It want to deliver timeless pieces that will last and ethically produces all its clothing in Portugal, Sweden, and Italy.

Djerf Avenue is born out of its founders love for vintage and the perfect basics. It believes in timeless designs that will work for years to come and commits to sustainability through design, materials, production, and reselling.

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Sustainability Rating: 9/10

Rating FAQ

Category: Clothing, accessories, bags

For: Women

Type: Basics, denim, dresses, knitwear, loungewear, swimwear, outerwear, nightwear

Style: Classic, chic

Quality: Medium

Prices: $$

Sizes: 2XS-3XL, 0-16 (US), 2-18 (UK), 32-46 (EU), 4-20 (AU)

Fabrics: Cotton, linen, lyocell, modal, viscose, cupro, polyester, nylon, spandex

100% Organic: No

100% Vegan: Yes

Ethical & Fair: Yes

Recycling: Yes

Producing countries: Italy, Portugal, Sweden

Certifications: GOTS, BCI, GRS, RCS, FSC, Oeko-Tex, SMETA, WRAP


Sustainability Practices

Djerf Avenue offers to give gently used clothes a second life with its reselling program. It provides customers with the opportunity to do good by diverting clothing waste from landfills.

The Swedish fashion brand has partnered with American circularity platform Archive Resale to offer peer-to-peer reselling and vintage supply of its used products.

Djerf Avenue uses a high proportion of organic materials such as organic cotton and recycled materials such as recycled cotton, recycled polyester, and regenerated nylon.

Djerf Avenue also uses a medium proportion of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, and viscose. Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests.

Djerf Avenue publishes a list of all its manufacturers but not its processing facilities on its corporate website. It aims to guarantee high-quality standards and follow the European laws and policies regarding Labour relations practices.

The Swedish clothing retailer show some labor certification standards that ensure good working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.

Djerf Avenue doesn't have a code of conduct that applies to all its suppliers and subcontractors based on the regulations set by the International Labor Organization (ILO).

Djerf Avenue doesn't state if it conduct any informal visits or third-party audits with or without notice to improve the working conditions in its factories.

Djerf Avenue doesn't use any animal-derived products to manufacture its clothing pieces. The Swedish brand is 100% vegan.



Sustainability Goals

Djerf Avenue doesn't measure its greenhouse gas emissions, water, land, energy use, pollution, and waste across the supply chain. It doesn't have any clear sustainability goals, science-based targets, or timelines to improve in the future.


Buy Here

Discover Djerf Avenue's sustainable collections at DjerfAvenue.com.



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What We're Up Against


Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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