Clothing rental is an amazing solution to borrow beautiful, fashionable, designer luxury pieces for special occasions or to simply refresh your wardrobe regularly without the high costs for the planet.
Renting fashion is an emerging, fast-growing industry and often the better option for maternity clothes, wedding dresses, bridesmaid attire, prom dresses, formal wear, and more.
More and more people rent new clothes for special occasions. And rental businesses and fashion libraries are opening up all over North America and Europe.
Some fashion rental companies even offer a subscription service for customers wanting to regularly renew their clothing essentials.
And many fashion designers partner with rental services to offer consumers the possibility to wear their collections for a fraction of the price.
Clothing rental is one of the most practical and sustainable solutions to ever-changing trends in the fashion world. It's an eco-friendly alternative to buying into fast-moving fashion trends.
Today, lots of options are available to access unique pieces to swap frequently that suit each sustainable fashion lover's needs. Here are some of the best clothing rentals from Europe you need to know.
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1. My Wardrobe HQ
Category: Basics, dresses, denim, knitwear, outerwear, loungewear, activewear, swimwear, bridal, shoes, bags, accessories, jewelry
For: Women, children
From: London, United Kingdom
Values: Rental, recycled, luxury
Prices: $10-$100
My Wardrobe HQ is the UK's first fashion rental marketplace, a leading destination for renting and buying contemporary and luxury womenswear fashion.
My Wardrobe HQ allows customers to rent and buy luxury bridal attire and designer clothes, as a solution to consuming fashion sustainably. It is a fantastic place to discover unique items from the wardrobes of celebrities.
My Wardrobe HQ offers clothing pieces worn by Roxie Nafousi, Caroline Fleming, Chloe Delevingne, Olivia Buckingham, amongst many other stylish women.
The European clothing rental service makes every decision according to sustainability principles. It proposes more socially conscious and sustainable ways of consuming fashion.
My Wardrobe HQ is on a mission to challenge the status quo by giving new life to pre-owned and past-season luxury goods through the circular economy.
RENT MY WARDROBE HQ
2. The Nu Wardrobe
Category: Basics, dresses, denim, knitwear, outerwear, loungewear
For: Women
From: Dublin, Ireland
Values: Rental, recycled, community
Prices: FREE
The Nu Wardrobe is an affordable fashion sharing app and community founded in Dublin, Ireland. It aims to enjoy fashion while reducing waste by empowering you with an easy-to-use platform for borrowing and swapping clothes in your area.
The Nu Wardrobe is available on the Apple store for iOS and on Google Play for Android devices with unlimited access to hundreds of incredible pieces for free.
The Nu Wardrobe has launched its app for growing communities across the United Kingdom and Ireland and will soon expand its services for people in Europe and all over the world.
RENT THE NU WARDROBE
3. By Rotation
Category: Basics, dresses, denim, knitwear, outerwear, loungewear
For: Women
From: London, United Kingdom
Values: Rental, recycled, community
Prices: $10-$140
By Rotation is a leading social fashion rental app in Europe and the UK's leading peer-to-peer clothing rental service. It allows you to hire luxury designer clothes and accessories from top brands in London and the UK.
By Rotation describes itself as the Airbnb of fashion. It is transforming the way fashion is consumed by allowing users to share their wardrobes. Rent what you need and lend what you don't.
Lenders are responsible for cleaning and can add a cleaning fee if the item is delicate. Renters are responsible for the item's receipt and return.
By Rotation is making sustainable fashion more accessible and prolonging the life cycle of quality items already in circulation. It aims to challenge overconsumption habits with a more affordable and inclusive approach to enjoying new fashion.
RENT BY ROTATION
4. The Devout
Category: Basics, denim, dresses, outerwear, knitwear, wedding, vintage
For: Women, men
From: London, United Kingdom
Values: Rental, recycled
Prices: $70-$80
The Devout is a clothing rental service from Europe that allows you to choose 5 items and have them delivered to your doorstep, with laundry, insurance, delivery included in membership, then swap them every month.
There is no extra fee for accidental damage or dry cleaning or cancellation. All are included in the membership with a 100% satisfaction guarantee.
The Devout has something for everyone, for every occasion. It allows the conscious woman and man to renew their wardrobe regularly without high costs for the planet.
RENT THE DEVOUT
5. HURR
Category: Basics, dresses, denim, knitwear, outerwear, loungewear, shoes, bags, accessories, jewelry
For: Women
From: London, United Kingdom
Values: Rental, recycled, luxury, give back
Prices: $20-$170
HURR is a new clothing rental marketplace from Europe that offers luxury designer dresses, clothing, bags, and accessories from top brands in the UK.
HURR owns no inventory or warehouse. It simply facilitates the rental transaction between peers.
HURR aims to promote the smart way to share your wardrobe and revolutionize fashion. It wants to democratize luxury and make fashion circular.
HURR believes that keeping up with the latest fashion trends shouldn’t cost the planet. It's on a mission to make fashion better, one rental at a time.
RENT HURR
6. Endless Wardrobe
Category: Basics, dresses
For: Women
From: London, United Kingdom
Values: Rental, recycled
Prices: $30-$80
Endless Wardrobe is a clothing rental service in the UK. It allows you to choose from a 4, 10, or 16-day rental period between luxury, contemporary dresses, and tops.
Endless Wardrobe offers a buy or rent option for styles from Alexa Chung, Whistles, Free People, De La Vali, and more. It works directly with its partner brands as an official stockist.
Endless Wardrobe aims to give women in Europe more sustainable ways to shop. It helps every woman feel empowered with an endless wardrobe, making aspirational brands accessible and affordable.
RENT ENDLESS WARDROBE
7. Rotaro
Category: Basics, dresses, outerwear
For: Women
From: London, United Kingdom
Values: Rental, recycled
Prices: $20-$60
Rotaro is a European fashion rental service that offers next-day delivery across the UK and same-day delivery in London. It allows you to experiment with styles, discover new brands, and extend clothes lifespan without creating waste.
Rotaro stocks designer collections, dresses, suits, jumpsuits, outerwear, and bags. It only works with the most innovative, cult brands to ensure your wardrobe is always fresh.
Rotaro is on a mission is to make fashion more circular, forever. It promotes a more cost-effective and environmentally friendly way of putting together delightful outfits.
RENT ROTARO
8. Dresscoded
Category: Basics, dresses, lingerie
For: Women
From: Munich, Germany
Values: Rental, recycled, luxury
Prices: $20-$350
Dresscoded is a fashion rental service from Europe that allows its customers to rent fabulous, premium dresses and lingerie for a fraction of the retail price.
The German clothing rental is one of the leading evenings dresses retailers and rental services in Germany and Austria. It offers gorgeous pieces from high-end brands and designers for special occasions.
Dresscoded's online store and website are only in German but easy enough to understand and navigate for non-German speakers.
RENT DRESSCODED
9. MyOnbelle
Category: Basics, dresses, accessories
For: Women
From: Cologne, Germany
Values: Rental, recycled
Prices: $40-$60
MyOnbelle is a leading designer fashion rental destination from Europe. It offers a never-ending wardrobe of high-end clothing pieces from the best designers and brands.
Simply choose up to 3 clothing pieces and 2 accessories and have them delivered to your doorstep every month. The monthly membership includes free delivery and return.
MyOnbelle's online store and website are only in German but easy enough to understand and navigate for non-German speakers.
RENT MYONBELLE
10. Girl Meets Dress
Category: Basics, dresses, bridal, bags, accessories, jewelry
For: Women
From: London, United Kingdom
Values: Rental, recycled
Prices: $10-$80
Girl Meets Dress is a European clothing rental that helps you build an ever-changing wardrobe and save money. It allows its customers to simply wear chosen looks and return, as often as they want.
Girl Meets Dress is the go-to destination to rent vacation dresses online or save money on designer clothing for special occasions. The online platform is Europe's leading Dress Hire destination, for all life's special occasions.
Girl Meets Dress allows you to wear a different designer dress for all your special needs. It offers designer dresses at a fraction of the retail price, over 4,000 designer pieces from over 150 designer brands.
RENT GIRL MEETS DRESS
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About the Author: Alex Assoune
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.
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