Blanche

Nov 11, 2020

Blanche is a Copenhagen-based sustainable denim brand designing clothing as an ode to the modern female; female intelligence; female power; female passion.

Blanche creates its collections as a humble homage to the woman of today, seeking to echo the diversity of today’s female character, allowing for her distinct personality to shine through and be at once strong and vulnerable.

Founded by Creative Director Mette Fredin and Commercial Director Melissa Bech four years ago, the Danish label is well-known for its new holistic approach to timelessness in fashion, particularly to denim.

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Sustainability Rating: 6/10

Rating FAQ

Category: Clothing, Accessories, Bags

For: Women

Type: Denim, dresses, tops, pants, sweaters, jackets

Style: Casual, Haute couture

Quality: Medium

Price: $$

Sizes: XS, S, M, L, XL, 25 - 42 (EU), 8 - 14 (UK)

Fabrics: Cotton, linen, hemp, wool, cashmere, silk, leather, polyester, nylon, lyocell, modal, spandex, acrylic, viscose-rayon, acetate

100% Organic: No

100% Vegan: No

Ethical & Fair: Yes

Recycling: Yes

Producing Country: Mostly Europe, not enough transparency

Certifications: GOTS, GRS, RWS, RDS, OEKO-TEX, BLUESIGN, FSC, SA8000

Sustainability Practices

"Our journey towards sustainability is driven by a desire to offer fashion consumers a sustainable wardrobe in its entirety. To improve our sustainability performance and push tomorrow’s agenda, we are working under the headlines: reduce, longevity, and fairness."

- Blanche

Blanche makes sustainable denim products. All denim styles from its latest collection were made in Italy in collaboration with ISKO, the world's leading denim manufacturer in the field of sustainability and innovation.

Blanche makes denim from pure textiles through sustainable production with materials that are either organic, GOTS-certified, or leftover fabric from past production.

The Danish brand creates jeans that are eco-friendly, fair, ethical, and sustainable. It believes that its production should have a small impact on the global environment as possible.

Blanche has a code of conduct with the latest version from 2018, describing the ethics and behavior it wishes to promote throughout its supply chain, regarding working conditions and environmental responsibility. It's based on the recommendations of the United Nations, the International Labor Organisation (ILO), the International Bill of Human Rights, and the Rio Declaration on Environment and Development.

The brand aims to produce “closer to home”, to reduce transport, and to easily make audits and ensure that its suppliers meet its standards. It displays a list of preferred certificates that it either uses or is in the process of implementing. But it doesn't specify how often and by who audits are conducted.

Blanche especially emphasizes women’s rights and gender equality in the fashion industry, looking for companies that support women’s rights and have a high number of female employees.

Blanche doesn't use fur or exotic leather but creates clothing and accessories with leather, wool, down, and silk. It uses standards to guarantee that animals have not been subjected to any unnecessary harm.

However, the mass-farming and killing of animals for fashion are still unnecessary, cruel, and damaging to the environment.

Sustainability Goals

Blanche makes recommendations to prolong the life of clothes, limit their environmental footprint and cost.

It requires its suppliers to reduce energy consumption and work to minimize their carbon footprint, including reducing water use and implementing water recycling as much as possible.

However, the brand doesn't have any clear sustainability goal or timeline to progress in the coming years.

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Blanche

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What We're Up Against

Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
- - - -
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