amanté

Jan 22, 2023

amanté is an Indian fashion retailer and lingerie brand dedicated to creating intimate wear which perfectly blends comfort, fashion, fit and thoughtful design.

amanté was founded in 2007 as part of MAS Brands, a subsidiary of MAS Holdings. Reliance Retail acquired a 100% stake in the lingerie brand amanté in 2021.

amanté makes clothing, accessories, and underwear. The largest retailer in India, Reliance Industries, owns amanté and many other brands, including Trends, AJIO, Clovia, Azorte, Fashion Factory, Centro, and more.

amanté is a subsidiary company of Reliance Retail. It thoughtfully designs intimate wear tailored to the need of a modern Indian woman with a unique silhouette, style, and shape.

Reliance Retail has been ranked as the fastest-growing retailer in the world. It operates amanté and 15,196 stores across 7,000+ cities and has 360,000 employees across brands, stores, and subsidiaries.

amanté contributes to the well-being of people by introducing sustainable measures and providing assistance to institutions and welfare organizations.

amanté considers sustainable development the cornerstone of its business strategy. It focuses on developing community infrastructure and protecting the environment.

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Sustainability Rating: 2/10

Rating FAQ

Category: Clothing, accessories

For: Women

Type: Basics, activewear, underwear, loungewear, swimwear, nightwear, shapewear

Style: Casual

Quality: Low

Prices: $

Sizes: XS-2XL, 2-12 (US), 6-16 (UK), 34-44 (EU), 6-16 (AU)

Fabrics: Cotton, modal, viscose, polyester, nylon, spandex, silk

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Producing countries: not transparent enough

Certifications: no certification

Sustainability Practices

amanté only uses a tiny proportion of organic materials, such as organic cotton, or recycled materials, such as recycled polyester.

Most of the fabrics it uses are either natural without relevant certifications, such as regular cotton, or synthetic petroleum-based fibers, such as polyester, nylon, and more.

amanté also uses a small proportion of semi-synthetic fibers or regenerated cellulosic fabrics such as modal and viscose.

amanté doesn't publish a list of all its manufacturers and processing facilities on its corporate website. It doesn't disclose how it chooses its network of suppliers.

The Indian clothing retailer doesn't show any labor certification standard that would ensure good working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.

amanté doesn't have a code of conduct that applies to all its suppliers and subcontractors based on the regulations set by the International Labor Organization (ILO).

amanté doesn't disclose if it conducts any audits to improve the working conditions in its factories. It provides no information regarding external audits to identify potential risk areas.

amanté doesn't use exotic animal skin, or hair, fur, angora. But it uses silk to manufacture many of its clothing pieces.

Silk is an animal-derived material that is are cruel and unethical. It's also produced in a large majority with very low social and environmental standards. More sustainable alternatives exist.

Sustainability Goals

amanté doesn't measure its greenhouse gas emissions, water, land, energy use, pollution, and waste across the supply chain. It doesn't have any clear sustainability goals, science-based targets, or timelines to improve in the future either.

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What We're Up Against

Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
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