The COVID-19 crisis has hit the global textile and apparel industry hard. However, the fashion world is getting better and more sustainable, according to recent studies.
The coronavirus pandemic has shut down businesses, retail stores, garment factories, and millions of people lost their livelihood. Luckily, many fashion brands and retailers are now slowly recovering.
Panaprium is proud to be 100% independent, free of any influence, and not sponsored. We carefully handpick products from brands we trust. Thank you so much for buying something through our link, as we may earn a commission that supports us.
The state of fashion post-COVID-19
Stores are opening up again and consumers have started to spend more. The United States Commerce Department revealed that retail sales have exceeded forecasts for two consecutive months.
"Retail sales are now back to their pre-coronavirus levels. But while today’s report gives the illusion of a fearless consumer spending lavishly, the reality is more sobering: consumers are increasingly fearful amid new spikes in Covid-19 cases and a looming fiscal cliff.”
- Lydia Boussour and Gregory Daco, Oxford Economics, as told to Bloomberg
The green fashion boom
Meanwhile, green fashion is growing stronger than ever. Conscious consumers, particularly Millennials and Generation Z customers, are demanding fashion brands and retailers more sustainability.
The 2020 ThredUp Resale Report highlights that the COVID-19 pandemic has "changed everything". 70 percent of all consumers believe that addressing climate change is even more important due to the crisis.
"For all the challenges COVID posed to our assumptions about consumer behavior, one thing is clear: consumers everywhere are prioritizing value and accelerating the shift to thrift. [...] The youth of the world are more switched on than ever about the health of the planet. With their words, deeds, and dollars, the younger generation is demonstrating a genuine desire to be part of the long-term solution to fashion waste."
- Anthony Marino, ThredUp President
The interest in second-hand clothing is rising among fashion lovers of all ages. It's even growing faster after the pandemic. ThredUp reveals that its website saw more visitors and activity during the crisis and subsequent lockdown than before.
The global resale market is expected to grow five times over the next five years, this year by already 27 percent, whereas overall retail falls 23 percent compared to last year.
For a sustainable fashion future
The fashion industry is changed forever, influenced by increasing environmental awareness and climate urgency. Sustainability is becoming a priority for consumers. And clothing brands need to make changes.
“I think the fundamental shifts happened in the last five to 10 years in terms of the move to online shopping and the popularity of athleisure and secondhand clothing. There will be more questions about how much clothing do we really need and a heightened sense of what we’re putting on our bodies in relation to the environment.”
- Wendy Liebmann, WSL Strategic Retail founder, and Chief Shopper
It's certain that the COVID-19 crisis has accelerated the sustainable fashion trend. The apparel, footwear, and textile industries are faced with unprecedented challenges.
Fashion companies need to make more sustainability efforts to thrive in the market after the coronavirus pandemic, taking massive action to reduce pollution, waste, and carbon emissions.
Otherwise, they will lose market shares, the trust of their employees, suppliers, partners, and customers.
"The pandemic has forced all of us to take a step back and reset our priorities. One key takeaway is that a new transparent model that showcases verified sustainable practices will have an edge over other traditional business models."
- Sanjeev Bahl, Saitex Founder, and Chief Executive Officer
Conscious consumerism is rising. Consumers are asking for more transparency, accountability, and sustainability. More people are concerned with the impact of fashion on the planet, people, and animals.
The digital transformation
Sustainability was already gaining popularity over the past few years but the pandemic has quickened the need for change. It has also brought down dozens of brick and mortar retailers in favor of e-commerce.
Foot traffic continues to decline as customers are getting more accustomed to online and self-service shopping. Digitalization is a big opportunity.
“The trend towards e-commerce, and the convenience of buy online, pick up in-store, was happening before COVID occurred. And what COVID did was accelerate that trend. What we predicted would take two to three years to happen, happened in a few months.”
- Barbara Kahn, Professor of Marketing at the Wharton School of the University of Pennsylvania
It's time for fashion brands and retailers to leverage digital technologies to enhance the customer shopping experience and be more transparent about their sustainability efforts.
Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.
About the Author: Alex Assoune
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.
RELATED ARTICLES
More, More, More
10 Signs A Guy Wants To Hold Your Hand - Do Not Miss It!
Have you ever found yourself wondering about the hidden meanings behind a guy's gestures and body language? Human communication is often layered with unspoken cues, and one of the most... Read More
15+ Colorful Blasts To Win The Havana Nights Party Look
If you are invited to a Havana Nights Party and have never attended one, be ready to experience a spectacular mix of music, culture, and color. These parties recreate the...
Is Hand-Holding The New Flirting? What The Science Says
In the intricate dance of human interaction, few gestures are as universally recognized and yet as enigmatic as the act of holding hands. Whether it constitutes flirting can be complex... Read More
15 Fun & Practical Outfits to Wear to Panera Bread
We have the best tips on what to wear to Panera Bread, from preparing for a job interview, dressing for a day on the job, or simply planning a casual...
If A Guy Holds Your Hand, What Does It Truly Mean?
If a guy holds your hand, it often indicates that he feels a closeness and a desire to connect with you physically. Holding hands can be a gesture of affection,... Read More
15 Bold and Beautiful Looks to Wear In Lake Como
Nestled in the Northern Italian Alps, Lake Como is a picturesque, charming locale and popular vacation destination. With its stunning lake views, charming cobblestone streets, and warm weather, Lake Como... Read More
How to Get Over a Painful Breakup Fast And Thrive Again
Breaking up with someone you care about deeply can be one of life's most challenging experiences. The end of a relationship can leave you feeling emotionally drained, lost, and unsure... Read More
How To Nail The Techwear Aesthetic: 15 Amazing Tips
In the realm of contemporary fashion, where functionality meets style, techwear is an aesthetic that seamlessly blends innovation with urban style. Defined by their futuristic allure and practicality, techwear outfits have transcended traditional... Read More
When To Say "I Love You" For The 1st Time In a Relationship
Deciding when to say "I love you" for the first time in a relationship is a significant milestone, and timing can vary depending on the individuals and the dynamics of... Read More
15 Easy and Awesome Outfits to Wear to Mehndi Party
A Mehndi party offers a vibrant atmosphere of colors, music, and celebration. It is a celebration where friends and family come together to commemorate the impending union of two souls. ... Read More
10 Signs It's Time To Move In With Your Girlfriend (or not)
Deciding when to move in with your girlfriend is a big step that depends on several factors unique to your relationship and personal circumstances. Dating coaches and relationship experts say... Read More
She said she is not ready for a relationship - What to do now?
It can be frustrating when she says "I'm not ready for a relationship." But don't lose control of your emotions and keep your head high. It's essential to take a... Read More
15 Adorable Looks For Texas Roadhouse You'll Love To Wear
Since Texas Roadhouse has a laid-back and casual atmosphere, consider keeping your overall look relaxed. Instead, strive for an effortless and easygoing look that captures the carefree essence of the...
When Should You Meet The Parents: Guide to Making an Impression
The moment has arrived - you’re wondering about meeting your partner’s parents for the first time. Whether you’re feeling excited, nervous, or a mix of both, this milestone can be... Read More
15 Cute & Casual Outfits to Wear to Cracker Barrel
Whether gearing up for a job interview, clocking in for a shift, or planning a casual meal out, we’ve got you covered with 15 outfits to wear to Cracker Barrel.
Ultimate Guide: Which Finger Wears the Wedding Ring In India?
India and Indian culture is known for their extravagant weddings, with huge ceremonies, and celebrations that go on for days. Weddings and unions of couples are a huge part of... Read More
Can You Wear Uggs In The Rain? 15 Amazing Outfits
When the rain starts pouring down, many wonder if they can still rock their cozy Uggs without worrying about ruining them. In this article, you will find the answer to... Read More
What to Wear to IHOP: 15+ Best Stylish Outfits
Heading to IHOP for a delicious brunch or dinner outing? Elevate your food experience with a touch of style and flair. Whether meeting friends for pancakes or enjoying a meal solo,... Read More
16 Easy and Fun Outfits to Wear to Wendy's In 2024
When it comes to grabbing a quick bite or enjoying a casual hangout, Wendy's is the go-to spot for many. But just because you are headed for a fast-food fix does not mean you have... Read More
15 Polished And Practical Outfits To Wear To Chick-fil-A
When it comes to dining out, Chick-fil-A holds a special place in the hearts of many. Known for its delicious chicken sandwiches and exceptional service, Chick-fil-A attracts customers from all walks... Read More
How to Stay Dry and Chic at a Rainy Concert (17 Awesome Outfit Ideas)
Heading to a rainy concert does not mean sacrificing style for practicality. With the right outfit choices, you can stay dry, comfortable, and fashionable even when it is pouring down. Whether dancing... Read More
The 15 Most Amazing Outfit Ideas For A Jason Aldean Concert
If you are headed to a Jason Aldean concert you will want to dress to impress while staying comfortable for a night of country music fun. You can do this by choosing a cozy outfit that doesn't sacrifice... Read More
15 Beautiful And Practical Outfits For A Wu-Tang Concert
Heading to a Wu-Tang concert calls for an outfit that's not only stylish but also practical for the energy and movement of the event. You need fashionable clothes that allow you... Read More
Dive In The Cute And Fanciful World Of Kawaiicore Aesthetic
Kawaiicore is a Japanese fashion trend that consists of pastel colors, space-age clothes, statement prints, video games or cartoon-inspired outfits, statement pieces from the 1990s, and over-the-top looks, sometimes even dramatic...
What to Wear to Waffle House: 16 Ultimate Stylish Outfits
Heading to Waffle House is not just about satisfying your taste buds. It is an opportunity to showcase your unique style and personality. As you prepare to indulge in fluffy... Read More
The Ultimate Outfit Guide For A Duran Duran Concert - 15 Ideas
Heading to a Duran Duran concert is an amazing experience regardless if you are a die-hard fan or just a music enthusiast. It's a celebration of music, style, and nostalgia. And what better way to pay homage to... Read More
15 Effortless Outfits to Wear to the Waste Management Phoenix Open
The Waste Management Open is one of the most exciting and sustainable events for golf enthusiasts. We’ve got 15 outfit ideas that promise comfort and style.
0 comments