Online platform The Business Of Fashion (BoF) is organizing a Masterclass on Designing for Sustainability. This member-exclusive initiative is an essential resource for fashion creatives, business professionals, and entrepreneurs all over the world.
If you are interested in building a better fashion brand across the value chain, join this online learning series with Sustainability Correspondent Sarah Kent and a host of expert panelists.
This "How to Build a Sustainable Fashion Brand" Masterclass is the perfect opportunity to discover what it takes to use business as a force for good for the planet, the people, and the animals living on it.
Discuss ways to embed sustainable values in the creative process of the global textile and apparel industry, from design decisions to buying and manufacturing, and the crucial metrics for measuring success.
During the Masterclass, Raeburn and Timberland Creative Director Christopher Raeburn, Cape Town-based sustainable textile designer Sindiso Khumalo and Mother of Pearl Creative Director Amy Powney explain what a sustainable business precisely is.
“The way we look at… every decision we make [is], is it the best possible decision we could make, what is the impact of that, and could we be doing it better? Whether that’s what fabric we’re using or what fiber we’re using or the garment itself. Does it really have a purpose?”
- Amy Powney, Mother of Pearl Creative Director
Some of the takeaways of this Masterclass on Designing for Sustainability are:
Key questions answered
- What materials, design processes, and choices can minimize a garment’s environmental impact?
- How can design align with doing social good?
Learning Outcomes
- Describe the impact of design decisions
- Classify elements of the design process that can be changed to improve social and environmental impacts
For Raeburn, every decision it makes as a business is centered around remade, reduced, recycled.
“We don’t talk about sustainability, we talk about our responsibility and we also talk about our obligation to make better choices… [because] 80 percent of the impact of that product you’re going to make is in the materials.”
- Christopher Raeburn, British fashion designer
Khumalo insists that designers willing to incorporate sustainability principles in their work should start small, select an area to work on, and go from there.
“You can’t fix everything with your brand, however, if you can bring some of those things into your business and value chain, I think that’s the best way.”
- Sindiso Khumalo, sustainable textile designer
Sustainability is more important than ever before. It's so much more than a trend, it's a revolution. Businesses that don't include sustainability in their strategy are bound to disappear, especially after the damages and shifts caused by the COVID-19 crisis.
More consumers now realize the impact of their purchasing decisions and start to act for the long term. They tend to buy less and invest in higher quality and sustainable products that protect the planet and the welfare of people.
Corporate sustainability is crucial now to increase trust among consumers. People want to buy from companies that support causes they believe in.
Constantly creating new pieces of clothing and collections puts massive pressure on the environment and natural resources.
The overproduction and overconsumption of cheaply made clothing placed fashion as one of the most polluting industries in the world.
We are on the verge of a global social and environmental crisis. It's critical now more than ever before to design clothes with sustainability in mind.
This Masterclass is the second piece of a five-part webinar series #BoFLIVE that also includes learning chapters on Tracking and Traceability, Buying Better, and The Case for Culture.
To prepare, you will need to have Zoom installed on your device.
Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.
About the Author: Alex Assoune
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.
RELATED ARTICLES
More, More, More
15 Easy and Cool Outfits to Wear to Chipotle
Heading to Chipotle for a delicious meal? Whether you are meeting friends, grabbing a quick bite, or simply treating yourself, it is the perfect opportunity to showcase your style. From casual to effortlessly... Read More
Hand-Holding or Kissing: Which Should Come First in a Relationship?
Whether to hold hands or kiss first can carry significant weight, symbolizing the initiation of intimacy and emotional connection in a relationship. Kissing is a much more intimate gesture compared... Read More
10 Signs A Guy Wants To Hold Your Hand - Do Not Miss It!
Have you ever found yourself wondering about the hidden meanings behind a guy's gestures and body language? Human communication is often layered with unspoken cues, and one of the most... Read More
15+ Colorful Blasts To Win The Havana Nights Party Look
If you are invited to a Havana Nights Party and have never attended one, be ready to experience a spectacular mix of music, culture, and color. These parties recreate the...
Is Hand-Holding The New Flirting? What The Science Says
In the intricate dance of human interaction, few gestures are as universally recognized and yet as enigmatic as the act of holding hands. Whether it constitutes flirting can be complex... Read More
15 Fun & Practical Outfits to Wear to Panera Bread
We have the best tips on what to wear to Panera Bread, from preparing for a job interview, dressing for a day on the job, or simply planning a casual...
If A Guy Holds Your Hand, What Does It Truly Mean?
If a guy holds your hand, it often indicates that he feels a closeness and a desire to connect with you physically. Holding hands can be a gesture of affection,... Read More
15 Bold and Beautiful Looks to Wear In Lake Como
Nestled in the Northern Italian Alps, Lake Como is a picturesque, charming locale and popular vacation destination. With its stunning lake views, charming cobblestone streets, and warm weather, Lake Como... Read More
How to Get Over a Painful Breakup Fast And Thrive Again
Breaking up with someone you care about deeply can be one of life's most challenging experiences. The end of a relationship can leave you feeling emotionally drained, lost, and unsure... Read More
How To Nail The Techwear Aesthetic: 15 Amazing Tips
In the realm of contemporary fashion, where functionality meets style, techwear is an aesthetic that seamlessly blends innovation with urban style. Defined by their futuristic allure and practicality, techwear outfits have transcended traditional... Read More
When To Say "I Love You" For The 1st Time In a Relationship
Deciding when to say "I love you" for the first time in a relationship is a significant milestone, and timing can vary depending on the individuals and the dynamics of... Read More
15 Easy and Awesome Outfits to Wear to Mehndi Party
A Mehndi party offers a vibrant atmosphere of colors, music, and celebration. It is a celebration where friends and family come together to commemorate the impending union of two souls. ... Read More
10 Signs It's Time To Move In With Your Girlfriend (or not)
Deciding when to move in with your girlfriend is a big step that depends on several factors unique to your relationship and personal circumstances. Dating coaches and relationship experts say... Read More
She said she is not ready for a relationship - What to do now?
It can be frustrating when she says "I'm not ready for a relationship." But don't lose control of your emotions and keep your head high. It's essential to take a... Read More
15 Adorable Looks For Texas Roadhouse You'll Love To Wear
Since Texas Roadhouse has a laid-back and casual atmosphere, consider keeping your overall look relaxed. Instead, strive for an effortless and easygoing look that captures the carefree essence of the...
When Should You Meet The Parents: Guide to Making an Impression
The moment has arrived - you’re wondering about meeting your partner’s parents for the first time. Whether you’re feeling excited, nervous, or a mix of both, this milestone can be... Read More
15 Cute & Casual Outfits to Wear to Cracker Barrel
Whether gearing up for a job interview, clocking in for a shift, or planning a casual meal out, we’ve got you covered with 15 outfits to wear to Cracker Barrel.
Ultimate Guide: Which Finger Wears the Wedding Ring In India?
India and Indian culture is known for their extravagant weddings, with huge ceremonies, and celebrations that go on for days. Weddings and unions of couples are a huge part of... Read More
Can You Wear Uggs In The Rain? 15 Amazing Outfits
When the rain starts pouring down, many wonder if they can still rock their cozy Uggs without worrying about ruining them. In this article, you will find the answer to... Read More
What to Wear to IHOP: 15+ Best Stylish Outfits
Heading to IHOP for a delicious brunch or dinner outing? Elevate your food experience with a touch of style and flair. Whether meeting friends for pancakes or enjoying a meal solo,... Read More
16 Easy and Fun Outfits to Wear to Wendy's In 2024
When it comes to grabbing a quick bite or enjoying a casual hangout, Wendy's is the go-to spot for many. But just because you are headed for a fast-food fix does not mean you have... Read More
15 Polished And Practical Outfits To Wear To Chick-fil-A
When it comes to dining out, Chick-fil-A holds a special place in the hearts of many. Known for its delicious chicken sandwiches and exceptional service, Chick-fil-A attracts customers from all walks... Read More
How to Stay Dry and Chic at a Rainy Concert (17 Awesome Outfit Ideas)
Heading to a rainy concert does not mean sacrificing style for practicality. With the right outfit choices, you can stay dry, comfortable, and fashionable even when it is pouring down. Whether dancing... Read More
The 15 Most Amazing Outfit Ideas For A Jason Aldean Concert
If you are headed to a Jason Aldean concert you will want to dress to impress while staying comfortable for a night of country music fun. You can do this by choosing a cozy outfit that doesn't sacrifice... Read More
15 Beautiful And Practical Outfits For A Wu-Tang Concert
Heading to a Wu-Tang concert calls for an outfit that's not only stylish but also practical for the energy and movement of the event. You need fashionable clothes that allow you... Read More
Dive In The Cute And Fanciful World Of Kawaiicore Aesthetic
Kawaiicore is a Japanese fashion trend that consists of pastel colors, space-age clothes, statement prints, video games or cartoon-inspired outfits, statement pieces from the 1990s, and over-the-top looks, sometimes even dramatic...
What to Wear to Waffle House: 16 Ultimate Stylish Outfits
Heading to Waffle House is not just about satisfying your taste buds. It is an opportunity to showcase your unique style and personality. As you prepare to indulge in fluffy... Read More
0 comments