nu-in is a European fashion startup that provides sustainable and vegan fashion accessible to everyone. German model Stefanie Giesinger co-founded the brand in 2019 with a small group of friends.
She rose to fame in 2014 as the winner of the ninth season of the talent show Germany's Next Top Model. She also appeared on the cover of the German Cosmopolitan in June 2014. And she won "Idol of the Year" at the About You Awards in 2018.
nu-in started as a desire to create a sustainable clothing brand, both fashion-forward and affordable. It recently declared itself 100% vegan and partnered with People for the Ethical Treatment of Animals (PETA) to certify its cruelty-free fashion.
Panaprium is proud to be 100% independent, free of any influence, and not sponsored. We carefully handpick products from brands we trust. Thank you so much for buying something through our link, as we may earn a commission that supports us.
Sustainably Driven Fashion
nu-in is a new sustainable fashion label that puts the planet before profit. Every part of the business functions around sustainability to show the fashion industry that people can love collections made of recycled and organic materials.
nu-in wants to show the world that affordable fashion and sustainability can go hand-in-hand. It also believes that customers have the right to know where and how the products they buy were made.
Stefanie Giesinger and her co-founders Mike, Marcus, Poppy, and Nathan explain on nu-in.com:
"Whilst it’s impossible to be 100% sustainable with any type of product production we still believe we can live in a world where the majority of textile production can be done with a more sustainable approach.
We just want to show the world that affordable fashion and sustainability can coexist. And if we only convince one person or one brand to think more about the impact fashion has on the environment, it will have all been worth it."
The sustainable fashion brand produces its clothes in factories that invest in clean energy under safe and humane conditions. It used lower impact fabrics to reduce its negative impact on the planet, such as organic cotton, and recycled textiles.
nu-in feels a responsibility to change the way fashion has been working for decades with little regard for the environment and people working the supply chains.
Becoming A Vegan Brand
Among fashion products that are ethically made, fairly traded, and cruelty-free, a lot of certification standards ensure that clothing pieces were produced according to the highest standards.
nu-in is convinced that sustainability and veganism are not isolated concepts. They have an overlap. The brand signed up PETA to have the official certification PETA Approved Vegan on its clothes. Together with her friends, Stefanie Giesinger writes:
"There is no real reason for killing and torturing animals for our own personal gains in food and fashion. No animals have been, or will be harmed in the manufacturing of our products and we feel it's important to be clear on this and stand firm on our mission going forward. By using the PETA icon, our customers know they are choosing pieces that align with their values."
Using eco-friendly materials
Instead of animal-derived materials commonly used in the fashion industry like leather, wool, and silk, nu-in uses eco-friendly fabrics made of biodegradable materials such as hemp, bamboo viscose, linen, and Tencel lyocell.
The ethical clothing brand chooses the most sustainable options to create fabulous garments that have a lower impact on people, animals, and the planet.
It prioritizes organic or eco-friendly materials to avoid harmful chemicals in production processes, limit waste, pollution, and water consumption.
nu-in never made products with animal-derived materials and was asked numerous times if it were a vegan brand before committing to it 100%.
The clothing company recently announced that it will also not make any product using animal ingredients in the future.
It believes that the way we farm livestock and consume animal products is truly unsustainable and unbalanced. Stefanie Giesinger explains:
"We often see meat as food on a shelf in the supermarket, leather as part of our sneakers, and fur as cozy insulation for our coats. Of course, we don’t think of the journey that an animal has suffered to find its way to the product. Even if there is a growing offering of organic and responsibly raised animal products, more than 95% remain industrialized and unsustainable. Animals are intelligent creatures and we neither have the right nor the reason to torture them to death."
Closing words
It's very encouraging to see new upcoming apparel companies make consistent efforts to offer eco-friendly, vegan, and sustainable options to their customers without compromising style or price.
As a consumer, you have the power to drive change in the fashion industry. You vote with your money each time you choose what clothes to buy.
So support ethical fashion businesses that implement sustainability practices into their daily operations and advocate the ethical treatment of animals.
Discover nu-in sustainable collections at nu-in.com.
All images © Stefanie Giesinger for nu-in
Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.
About the Author: Alex Assoune
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.
RELATED ARTICLES
More, More, More
How To Dress To Greggs - 15+ Beautiful Outfit Ideas
In a world where fashion meets functionality, finding the perfect ensemble for a visit to Greggs can be a delightful challenge. Whether you’re stopping by for a quick coffee and a pastry, planning a... Read More
The True Meaning Of Thumb Stroking While Holding Hands
Small gestures often speak volumes. One such subtle yet powerful gesture is thumb stroking while holding hands. This seemingly simple act can convey a wide range of emotions and... Read More
When to Hold Hands With a Girl: These Are The Signs!
Holding hands is a sweet and intimate gesture that can convey affection, care, and a sense of connection. Whether you're on your first date or deep into a relationship, knowing... Read More
15 Easy and Cool Outfits to Wear to Chipotle
Heading to Chipotle for a delicious meal? Whether you are meeting friends, grabbing a quick bite, or simply treating yourself, it is the perfect opportunity to showcase your style. From casual to effortlessly... Read More
Hand-Holding or Kissing: Which Should Come First in a Relationship?
Whether to hold hands or kiss first can carry significant weight, symbolizing the initiation of intimacy and emotional connection in a relationship. Kissing is a much more intimate gesture compared... Read More
10 Signs A Guy Wants To Hold Your Hand - Do Not Miss It!
Have you ever found yourself wondering about the hidden meanings behind a guy's gestures and body language? Human communication is often layered with unspoken cues, and one of the most... Read More
15+ Colorful Blasts To Win The Havana Nights Party Look
If you are invited to a Havana Nights Party and have never attended one, be ready to experience a spectacular mix of music, culture, and color. These parties recreate the...
Is Hand-Holding The New Flirting? What The Science Says
In the intricate dance of human interaction, few gestures are as universally recognized and yet as enigmatic as the act of holding hands. Whether it constitutes flirting can be complex... Read More
15 Fun & Practical Outfits to Wear to Panera Bread
We have the best tips on what to wear to Panera Bread, from preparing for a job interview, dressing for a day on the job, or simply planning a casual...
If A Guy Holds Your Hand, What Does It Truly Mean?
If a guy holds your hand, it often indicates that he feels a closeness and a desire to connect with you physically. Holding hands can be a gesture of affection,... Read More
15 Bold and Beautiful Looks to Wear In Lake Como
Nestled in the Northern Italian Alps, Lake Como is a picturesque, charming locale and popular vacation destination. With its stunning lake views, charming cobblestone streets, and warm weather, Lake Como... Read More
How to Get Over a Painful Breakup Fast And Thrive Again
Breaking up with someone you care about deeply can be one of life's most challenging experiences. The end of a relationship can leave you feeling emotionally drained, lost, and unsure... Read More
How To Nail The Techwear Aesthetic: 15 Amazing Tips
In the realm of contemporary fashion, where functionality meets style, techwear is an aesthetic that seamlessly blends innovation with urban style. Defined by their futuristic allure and practicality, techwear outfits have transcended traditional... Read More
When To Say "I Love You" For The 1st Time In a Relationship
Deciding when to say "I love you" for the first time in a relationship is a significant milestone, and timing can vary depending on the individuals and the dynamics of... Read More
15 Easy and Awesome Outfits to Wear to Mehndi Party
A Mehndi party offers a vibrant atmosphere of colors, music, and celebration. It is a celebration where friends and family come together to commemorate the impending union of two souls. ... Read More
10 Signs It's Time To Move In With Your Girlfriend (or not)
Deciding when to move in with your girlfriend is a big step that depends on several factors unique to your relationship and personal circumstances. Dating coaches and relationship experts say... Read More
She said she is not ready for a relationship - What to do now?
It can be frustrating when she says "I'm not ready for a relationship." But don't lose control of your emotions and keep your head high. It's essential to take a... Read More
15 Adorable Looks For Texas Roadhouse You'll Love To Wear
Since Texas Roadhouse has a laid-back and casual atmosphere, consider keeping your overall look relaxed. Instead, strive for an effortless and easygoing look that captures the carefree essence of the...
When Should You Meet The Parents: Guide to Making an Impression
The moment has arrived - you’re wondering about meeting your partner’s parents for the first time. Whether you’re feeling excited, nervous, or a mix of both, this milestone can be... Read More
15 Cute & Casual Outfits to Wear to Cracker Barrel
Whether gearing up for a job interview, clocking in for a shift, or planning a casual meal out, we’ve got you covered with 15 outfits to wear to Cracker Barrel.
Ultimate Guide: Which Finger Wears the Wedding Ring In India?
India and Indian culture is known for their extravagant weddings, with huge ceremonies, and celebrations that go on for days. Weddings and unions of couples are a huge part of... Read More
Can You Wear Uggs In The Rain? 15 Amazing Outfits
When the rain starts pouring down, many wonder if they can still rock their cozy Uggs without worrying about ruining them. In this article, you will find the answer to... Read More
What to Wear to IHOP: 15+ Best Stylish Outfits
Heading to IHOP for a delicious brunch or dinner outing? Elevate your food experience with a touch of style and flair. Whether meeting friends for pancakes or enjoying a meal solo,... Read More
16 Easy and Fun Outfits to Wear to Wendy's In 2024
When it comes to grabbing a quick bite or enjoying a casual hangout, Wendy's is the go-to spot for many. But just because you are headed for a fast-food fix does not mean you have... Read More
15 Polished And Practical Outfits To Wear To Chick-fil-A
When it comes to dining out, Chick-fil-A holds a special place in the hearts of many. Known for its delicious chicken sandwiches and exceptional service, Chick-fil-A attracts customers from all walks... Read More
How to Stay Dry and Chic at a Rainy Concert (17 Awesome Outfit Ideas)
Heading to a rainy concert does not mean sacrificing style for practicality. With the right outfit choices, you can stay dry, comfortable, and fashionable even when it is pouring down. Whether dancing... Read More
The 15 Most Amazing Outfit Ideas For A Jason Aldean Concert
If you are headed to a Jason Aldean concert you will want to dress to impress while staying comfortable for a night of country music fun. You can do this by choosing a cozy outfit that doesn't sacrifice... Read More
0 comments